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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Why causal AI is the answer for smarter marketing

Martech

Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. This is where causal AI performs.

GTM 125
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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Bi-weekly : Funnel metrics and campaign audits. An SDR lead.

GTM 105
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Account-based selling in 2025: Everything to know

Highspot

Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

Sell 52
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The truth about martech in 2025 and how to make it work for you

Martech

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Dig deeper: What do C-level execs think of their GTM strategies? Your multichannel campaigns should work together, not compete for credit. But campaigns still take weeks to launch. Reality looks different. The hard truth?

Finance 112
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Frankenstein AI and the collapse of the GTM playbook

Martech

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. He founded Smoke Signals, a consultancy that designs and operates signal-based GTM systems for high-ticket B2B companies. GTM teams today lack clarity on what constitutes a signal.

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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You need GTM alignment. The market also took notice.

GTM 70