article thumbnail

Visual content and SEO: How to use images and videos in 2025

Search Engine Land

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Processing.

CTR 112
article thumbnail

Google Ads tests video asset option

Martech

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025. Why we care. This update may show that Google plans to use more video in search and other campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Google’s AIO uses an icon for references, offering less transparent citations, while SearchGPT mostly links directly from the publication’s name, which could impact click-through rates. Traditional metrics like click-through rates (CTR) and page rankings will also become less relevant with AI-driven search.

article thumbnail

How to get your email marketing ready for iOS 18

Martech

Specifically, the two biggest pieces we expect to be impacted are open and click rates. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates.

Promote 118
article thumbnail

How advanced customer journey analytics is shaping the future of engagement

Martech

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Customers 130
article thumbnail

Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

My average open rates approached 30% and my click through rate was approximately 15%. Finally, I sent one last invitation after having ChatGPT rewrite my registration pages and a 97% click through rate to the registration page and nothing. I saw no overall appreciable differences between the two.

CRM 71
article thumbnail

Structured data and SEO: What you need to know in 2025

Search Engine Land

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Key schema types to use in 2025 While new schema types emerge regularly and should be tested where relevant, several “evergreen” types have proven their effectiveness over time. Business email address Sign me up!