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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 137
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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Teams that use ZoomInfo’s AI assistant, Copilot, achieve 23% larger pipelines.

Product 130
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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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Stop defending your marketing budget — start proving its value

Martech

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. That annual trade show that eats 20% of your budget but generates zero pipeline? Every dollar gets measured against pipeline and revenue impact. Let them break rules, ignore processes and do whatever it takes to drive growth.

Pipeline 127
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Webinar Recap: Why Your Pipeline is Broken (and How to Fix It)

Heinz Marketing

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

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B2B marketers want results, not more technology

Martech

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025. Processing.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Get instant pipeline insights with the mobile lead summary widget. How it helps you This update improves the mobile prospecting experience by giving sales reps a quick overview of their pipeline and highlighting the number of leads at each stage. Let’s recap the biggest HubSpot updates for October 2024.