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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Processing.

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AI-Powered GTM: Insights From the State of Sales Enablement Report 2025

Highspot

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Having a well-integrated tech stack streamlines workflows and improves the user experience. Wed love to hear from you.

GTM 52
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AI-Powered GTM: Insights From the State of Sales Enablement Report 2025

Highspot

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Having a well-integrated tech stack streamlines workflows and improves the user experience. Wed love to hear from you.

GTM 52
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AI agents offer a glimpse into a potentially simplified future

Martech

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. Dig deeper: Will AI agents conduct the martech orchestra in 2025? This stems from large vendors acquiring smaller companies with disparate technologies.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.

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How a human-centric approach could fix reputational disasters in 2025

Martech

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. This approach demonstrates how companies can signal commitment to a seamless user experience and high-quality care.

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Salesforce to Replace RSA Key Exchanges with TLS 1.3

Salesforce

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. Sales Cloud , Service Cloud , and Experience Cloud support TLS 1.3 Customers can still use TLS 1.2 Step 2: Enable TLS 1.3