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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Best of all, both you and your clients are confident that every campaign is on track and performing optimally.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. This saves investment managers time analyzing data, allowing them to focus on delivering high-value client service. Business leaders clearly see the potential.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Best of all, both you and your clients are confident that every campaign is on track and performing optimally.

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Empower Your Sales Team with a Strategic Enablement Function

Highspot

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. Taking up our cross-selling example again, a key behavior would be business reviews with all existing clients.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. I like to think of a strategic alliance as teaming up without tying the knot.

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How AI will affect the future of search

Search Engine Land

It lacks your personal experiences, client insights, and unique tone. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. What C.R.A.F.T. is all about I developed the C.R.A.F.T.

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15 cutting-edge tools every B2B marketer should know

Martech

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. trillion in 2021 to $3 trillion by 2027.

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