Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 117

B2C Drivers/motivators Technology Technology 117

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

Non-Profits 117

Non-Profits Real Estate Launch Campaign 117

Search Engine Land

JULY 16, 2024

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. The evolution of a new digital landscape can bring opportunities and challenges.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot.

Strategize 115

Strategize GTM Cross-sell Finance 115

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 106

Customers Non-Profits Education Cross-sell 106

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. I like to think of a strategic alliance as teaming up without tying the knot.

X-functional 56

X-functional Manufacturing Government Non-Profits 56