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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

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The latest AI-powered martech news and releases

Martech

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85
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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

And thats okay because we see technology as an enabling function, not our primary skill. We dont have to worry about whether servers are at capacity or whether we can handle the traffic from a freshly launched marketing campaign. How does the technology help move your brand forward? Technology is not a religion.

UX 59
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact. “But

Launch 52