article thumbnail

The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

GTM
article thumbnail

A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

We’re seeing the earliest AI Account Executives handle: Existing Customer Expansions : “I need 5 more licenses” – simple add-ons that don’t require relationship selling Routine Renewals : Annual subscriptions with standard terms and minimal complexity Inbound Product Inquiries : Qualified prospects seeking specific information (..)

article thumbnail

How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. Business leaders are realizing that AI can help solve this problem, and some firms have already spent billions on AI and machine learning.

article thumbnail

How Startup Estonia's Creating E-Societies of the Future

Hubspot

trillion globally by 2028 , and Estonia is no stranger to its impact. It takes a lot of trust to sell your population on digitizing pretty much every aspect of society, so a massive cybersecurity breach that upends that process isn't super ideal. Don't let cyber threats undermine your commitment to digitalization.

article thumbnail

B2B marketing on X: What you need to know

Martech

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. Estimated daily active users: 200-250 million. Total users worldwide: 415.3

B2B
article thumbnail

Why the grift economy is killing both marketing and marketers

Martech

It’s extraction — when systems take more than they give, then sell the illusion of value back to you. We say we’re solving problems, but we’re often selling cures to conditions we created. Ad fraud is projected to drain $172 billion from global ad budgets by 2028. This isn’t an isolated incident.