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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment?

Territory 104
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. A “tapestry” of interconnected strategic assumptions.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Processing.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 Agentforce can process and analyze large datasets quickly, offering insights that would otherwise require a team of data analysts. For financial institutions, Agentforce can process loans faster and with fewer manual errors. The result?

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Paid social ads arent a gamble when built strategically. Processing. Your ROAS or CPA is within goal. If the cost per acquisition is too high, scaling will burn budget without results. Sudden spikes can break optimization.

CTR 95
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. Email: Business email address Sign up now Processing.

Represent 129
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. Business email address Subscribe Processing.

B2B 115