Remove 54-of-buying-journeys-fail
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54% Of Buying Journeys Fail!

Partners in Excellence

But 54% of committed customer buying efforts end in no decision made. More often, it was the inability of the customer to successfully navigate their buying journey; to align agendas and interests, to manage the problem solving and buying process to a successful. Perhaps, if updated, it would be even worse.

Growth 77
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54% of buying journeys fail!

Membrain

But 54% of committed customer buying efforts end in no decision made. This data point has persisted for at least 10 years. Perhaps, if updated, it would be even worse. It should cause all of us pause. It should force us to think differently.

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“Selling Internally,” Driving Transformation

Partners in Excellence

We can learn a lot about driving internal change from the very best practices in helping our customers change/buy. But let’s start with some data: An older McKinsey study shows over 70% of internal transformation efforts fail. We know in complex situations, our customers don’t know how to “buy.”

Sell 73
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How to Create a Structured and Scalable Sales Process

Highspot

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. Improved conversion rates: Structured sales tactics often result in better conversion rates as teams are more equipped to lead prospective customers through the buying process.

Process 52
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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

54 and married with two kids. “This is Terry the Tech Exec. Terry hates Twitter, eating at his desk, and traffic jams. But Terry does love a good game of golf, eating Smarties, and hanging out with his two labrador retrievers.”. Newsflash: buyer personas are useless. Or Mary from marketing? Your business exists solely to satisfy buyers.

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7 Things to Consider Before Your Next Discovery Call

Gong.io

The person on the other line of your discovery call is (hopefully) about to embark on a voyage that will end with them buying what you sell. For any sales rep, picking up the phone to perform a discovery call is daunting. Even the most experienced reps consider discovery calls to be redundant, and sometimes awkward. Our data team at Gong.io

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How to Make Buying Easier on Your Site

ConversionXL

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Why do consumers, despite the rise of eCommerce, find buying online difficult? Well, according to the U.S.