Hubspot

SEPTEMBER 18, 2018

Right now, I want to discuss why we choose storytelling over, say, a data-driven powerpoint or bulleted list. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. It’s a trial-and-error process of mastery. Here’s why.

Entertainment 101

Entertainment Education Up-sell Follow-up 101

Search Engine Land

OCTOBER 13, 2023

Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said. Despite this lack of understanding, both marketers and executives are actually pursuing the same goals. We describe the results of our campaigns, just to be questioned about the “actual ROI”.

Finance 116

Finance Objectives and Key Results Assembly Line Trust 116

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

B2B 66

B2B Prospecting Cold Call Referrals 66

Hubspot

SEPTEMBER 12, 2018

Your coworker in sales has a different background than you, which means she can bring different ideas to the table. Put you and your sales-minded coworker in a room together, and your combined insights can crack a challenging problem. It's because we're all limited by our own experiences, biases, and areas of expertise.

Real Estate 73

Real Estate Campaign Launch Promote 73

PandaDoc

APRIL 27, 2018

The critical perception of a business plan of any company is to show you that your business is worth starting and the idea is worth pursuing. A business plan is essential to your company’s success. After all, seven out of ten businesses fail within five years. What is a business plan? How can we make a profit? In one year?

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

SBI

SEPTEMBER 4, 2012

In his hot-off-the press book , “New Sales. Mike contends that because many of today’s sales reps began their career during times of economic prosperity. During the whole of the ‘90s and between 2002-2007 most sales organizations benefited from high demand for their products and services. And that’s where “New Sales.

Cross-sell 40

Cross-sell Drivers/motivators Appointment Consult 40

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Being sales vs. market driven when crossing the chasm. High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

JULY 18, 2016

When he found out that the McDonald’s brothers weren’t interested in pursuing the idea alone, Kroc bought the rights to the McDonald’s method. When he found out that the McDonald’s brothers weren’t interested in pursuing the idea alone, Kroc bought the rights to the McDonald’s method. What he discovered would change the world forever.

Objectives and Key Results 48

Objectives and Key Results Clients Assembly Line Meeting 48

PandaDoc

AUGUST 18, 2022

Top sales leaders use sales battle cards to build their businesses. Sales leaders who want to maximize the effectiveness of their sales process and keep up with their competitors use sales battle cards to identify customer pain points and gain valuable market insights. What are sales battle cards?

Closing 96

Closing Objectives and Key Results Sales Pitch 96

Lead Fuze

OCTOBER 1, 2021

Sales prospecting techniques are important matters in sales but before we dive directly into them, let’s get to know what prospecting means first. ” In its simplest form, sales prospecting is the process through which sales representatives contact prospects with the goal of generating sales possibilities.

Technique 95

Technique Prospecting Cold Call Sales 95

Hubspot

SEPTEMBER 11, 2018

Both are responsible for delivering the main SEO objectives – traffic and conversions. What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% of B2B buyers and 81% of online shoppers do the same? Visibility. Visibility.

Engineering 101

Engineering Objectives and Key Results Follow-up Start-ups 101

SaaStr

AUGUST 7, 2020

From strategies in recruitment and team building to sales tactics, these leaders from Salesforce, nCino, and Vlocity, will discuss the top tips for moving beyond horizontal SaaS and building a billion-dollar SaaS company. This episode is sponsored by Linode. This episode is an excerpt from a session at SaaStr Summit: Enterprise.

Price 59

Price Retail X-functional Healthcare 59

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SalesLoft

SEPTEMBER 16, 2022

While it may be tempting to publish a few blogs and consider this checked off the to-do list, we encourage you to think bigger. While it may be tempting to publish a few blogs and consider this checked off the to-do list, we encourage you to think bigger. How a Full-Funnel Sales Content Strategy Powers Pipeline.

Pipeline 59

Pipeline Objectives and Key Results Campaign B2B 59

Lead Fuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive.

Negotiate 98

Negotiate Sales Retail B2B 98

ConversionXL

JULY 12, 2017

While there are many concrete definitions out there, I like how Peep Laja, founder of CXL, explained it in a past blog post … Peep Laja: “First of all, UI (user interface) is not UX (user experience). and how the object of design was going to used, in what context and for which end-purpose. Why Care About Ecommerce UX?

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

While there are many concrete definitions out there, I like how Peep Laja, founder of CXL, explained it in a past blog post … Peep Laja: “First of all, UI (user interface) is not UX (user experience). and how the object of design was going to used, in what context and for which end-purpose. Why Care About Ecommerce UX?

UX 95

UX User Experience Objectives and Key Results Conversion 95