ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Share your own testing insights.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. A/B test action words, as well as button color and placement. Leverage existing customers for referrals. Make referrals worthwhile by rewarding this customer behavior. The metrics.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. Here are some ways you can apply the metrics you are tracking to your Instagram strategy: A/B test different messaging and creative versions in your Instagram story. Use your customer journey map to inform your strategy.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Salesforce

APRIL 4, 2025

We are at a point where we need to rethink automation, not just as a sub-category of tools focused on B2B sales, but as the real payoff of agentic AI. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Image source. Email fits everywhere.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Did I miss anything important?

A/B testing 103

A/B testing B2B Follow-up Trust 103

Highspot

MARCH 21, 2024

Understand The Value You Bring to The Market Competition is fierce in B2B sales. If you have a referral or mutual connection, be sure to mention it. Unsubscribe rate = (Number of unsubscribes / Total emails delivered) x 100 A/B testing Consider doing A/B testing for your emails to measure their effectiveness further.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

B2B 52

B2B Process B2C Objectives and Key Results 52

Hubspot

JULY 20, 2012

Furthermore, use A/B testing to optimize the placement of your various calls-to-action to target the right CTAs at the right time to the right website visitors. 6) "I Heard it Through the Grapevine" by Marvin Gaye (For SEO & Referral Traffic). "Oh Motivate and captivate your visitors with beautiful CTAs! Honey, honey yeah."

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Search Engine Land

MARCH 10, 2023

by Mark Traphagen 2015: More Hardcore A/B Testing: V2 Of The Free AdWords Script by Daniel Gilbert 2015: How Competitive Analysis Leads To A Better B2B SEO Program by Derek Edmond 2014: It’s Conference Season!

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

PandaDoc

FEBRUARY 24, 2023

LinkedIn With 875 million active members and 58 million companies on the platform, LinkedIn remains the preferred social network for professionals, allowing brands to reach both consumers and B2B prospects. To make sure your campaigns are successful, you can use A/B testing with multiple ads to compare and choose the best one.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

LinkedIn With 875 million active members and 58 million companies on the platform, LinkedIn remains the preferred social network for professionals, allowing brands to reach both consumers and B2B prospects. To make sure your campaigns are successful, you can use A/B testing with multiple ads to compare and choose the best one.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

SalesHandy

MAY 1, 2020

You can also use more than one method simultaneously to conduct an A/B testing for better analysis. Always ask for referrals. According to a study by marcwayshak.com , about 47% of top performers ask for referrals consistently vs. 26% of the non performers. Feel free to book my calendar for a short 30 minutes discussion.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Optimize different elements of your page and run A/B tests to find the best combination of elements.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

FEBRUARY 26, 2014

24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Compare organic, referral, and direct performance against paid efforts to identify important review points.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

JUNE 5, 2020

B2B and enterprise buyers are skeptical about new products and services, and social proof helps ease that bottleneck. Social proof can include referrals, reviews, testimonials, and case studies from existing clients. Social proof can include referrals, reviews, testimonials, and case studies from existing clients. Conclusion.

Growth 80

Growth Objectives and Key Results Follow-up CRM 80

Hubspot

FEBRUARY 15, 2016

Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. And most importantly it has been a reliable leading indicator of growth in word-of-mouth referrals – our largest marketing channel.". NPS is a leading indicator of future growth.

Promote 53

Promote UX A/B testing Cross-sell 53

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. They also help folks receive referral traffic from other websites. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 43) Infographic.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SalesHandy

AUGUST 22, 2022

Get Referrals Through Your Existing Customers. Don’t underestimate the power of a good referral! You can come up with a ‘rewards referral program’ to request referrals from your customers. Saleshandy’s features support all lead generation activities, from automated follow-ups, A/B testing, inbox warm-up, and more.

Lead generation 52

Lead generation Technique Follow-up Objectives and Key Results 52

ConversionXL

FEBRUARY 27, 2019

Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. After you’ve started sending emails, remember that It’s easy to run A/B tests on your subject lines—most email service providers offer it—to validate your intuition. This monthly transactional email from Convertkit.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. If you want to grow beyond the local maximum, the only way to do that is through testing the strategic, most guarded parts of your business. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

APRIL 3, 2018

So they optimized referral process. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Spiceworks focused on increased users, but it ate them alive.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Outreach

MARCH 25, 2019

Common B2B sales pipeline stages: Prospecting Qualification Needs Analysis Value Proposition Identification of Decision Makers Perception Analysis Proposal/Price Quote Negotiation/Objection Handling Closing/Deal Signing Referrals/Upselling. Use A/B tests to dynamically improve different elements of your pipeline.

Pipeline 65

Pipeline A/B testing Non-Profits Sales 65

Sales Hacker

OCTOBER 31, 2017

In that case, you can execute a follow up plan, request for a referral, or schedule the lead for future re-engagement. . Follow-up/Repeat Business/Referrals. Paying customers might also know other individuals or organizations that may need your products so you need to ask for referrals. Not all sales processes are equal.

Process 93

Process Objectives and Key Results Repeat business Referrals 93

Veloxy

SEPTEMBER 5, 2023

Marketing and Sales need to get over their differences and work closely together because 74% of B2B buyers say it's important for sales to be aware of current marketing efforts. Track your template and script analytics, and A/B test when possible. Jeff Grice Tweet 11.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Search Engine Land

JULY 1, 2024

It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google. I recommend updating creative at least once per quarter or when a split test winner is declared.

Niche 106

Niche Engineering Strategize Follow-up 106

SaaStr

OCTOBER 30, 2020

And then the other thing is when you’re A/B testing, there’s so many variables you can AB test, you can have the same content piece and just A/B test the way you embed it or the way you run it. And what do you advise on like A/B testing? Randy Rayess: Sure, Okay. Harry Stebbings: Got it.

A/B testing 110

A/B testing X-functional Start-ups Launch 110

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. For instance, if you’re working in B2B, you may decide that LinkedIn is the top source for finding new sales leads. An effective outreach process will also promote the garnering of customer-qualified leads via referrals.

Process 52

Process Objectives and Key Results Pitch Sales 52

Heinz Marketing

MARCH 7, 2025

Weak Inbound Marketing Contribution Some companies over-rely on outbound efforts or referrals without developing an inbound marketing engine. This often stems from targeting the wrong audience, failing to A/B test campaigns, and not integrating paid efforts into a broader demand generation strategy. Not sure where to start?

Pipeline 96

Pipeline Growth A/B testing Campaign 96

Salesforce

JANUARY 30, 2025

In this article, we’ll explore how to craft a subject line that can’t be ignored, the ins and outs of A/B testing, the secret to an irresistible CTA, and 17 cold email templates that you can adapt for yourself. Conduct A/B testing: With A/B testing , you can measure the effectiveness of subject lines, hooks, and CTAs.

A/B testing 52

A/B testing Territory Prospecting Referrals 52

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation.

Customers 91

Customers A/B testing User Experience B2C 91