ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Martech

JUNE 29, 2022

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . Optimize is an A/B testing and personalization tool. After saving, go back to the library area and publish your collection.

A/B testing 115

A/B testing E-commerce UX Retail 115

ConversionXL

APRIL 27, 2019

Adaptive Path, a UX/digital design agency that was acquired by Capital One, talks in terms of “experience maps.” A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. No two journey maps are exactly the same. Step 1: Define the behavioral stages. Image source ).

Customers 100

Customers A/B testing UX B2C 100

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Ask someone else, someone less informed, to think about the UX and design.

Conversion 132

Conversion A/B testing Niche UX 132

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Hubspot

DECEMBER 15, 2015

of B2B and 14% of B2C publishers use email or subscriber lists to drive revenue. of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. A/B testing will allow you to iterate upon your messaging consistently and help you drive the most awareness and interest.

A/B testing 53

A/B testing B2C UX B2B 53

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). But it’s just as important to stay on top of things while you’re running your A/B test experiments.

Conversion 131

Conversion Healthcare E-commerce Networking 131

PandaDoc

NOVEMBER 2, 2022

Do B2B cold emails work? Yes, B2B cold emails can be an effective lead-generation strategy , if done correctly. There’s one important consideration to make, though: Whenever you test something, you need to make sure that you’re doing it in a way that you can actually compare results.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

Outreach

DECEMBER 8, 2017

Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively. A lot of our program is based on two principles: Controlling the work that the SDRs execute Measuring, A/B testing and improving constantly.

Quota 49

Quota Customers A/B testing UX 49

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? submits a form). Context is important.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. via Observer ]. Some customers will be more valuable than others.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

FEBRUARY 15, 2016

Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. They were then able to A/B test their algorithm change with half of their GMAT students and track their “likely to refer” rating at the same time. 3) Use it to reduce churn.

Promote 53

Promote UX A/B testing Cross-sell 53

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot.

Conversion 124

Conversion A/B testing UX Consult 124

Hubspot

JUNE 26, 2018

A/B Testing. You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. Problems: Calling tests early, optimizing the optimization program itself, finding time to retest, investing in data quality, learning to test everything. Research and A/B testing.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86