Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. Pricing details. But this is specifically a winter holiday campaign, so we disregarded that. Potential obstacles and solutions.

Entertainment 136

Entertainment A/B testing Campaign Start-ups 136

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Sales Pop!

MARCH 12, 2025

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Performance optimizations are ensured through continuous A/B testing of content formats, course structure, and calls to action.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

FEBRUARY 11, 2025

In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns. 4 common cognitive biases that influence email engagement These are the most commonly used biases in email marketing, especially in one-off email campaigns.

A/B testing 123

A/B testing Trust Campaign Clients 123

ConversionXL

OCTOBER 21, 2012

Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? Conduct A/B Testing on Your Emails. Test both to see if one increases your open rate.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

ConversionXL

JANUARY 2, 2019

As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. It’s tempting to model your pricing strategy on successful companies. For many SaaS companies, pricing is the most overlooked way to drive growth. Tailor pricing to your product value and customers.

Price 119

Price A/B testing Territory Presentation 119

Sales Pop!

NOVEMBER 18, 2021

Email signature marketing and branding campaign platform. All price plans are custom and calculated depending on the number of your teammate Seats (e.g. With a drag-and-drop builder, you can create, run, and optimize landing pages for different campaigns. WiseStamp features: Complete email signature design suite.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Martech

MAY 12, 2025

A well-designed model can account for everything from branded search, CTV and upper-funnel Meta campaigns to external factors like inventory, seasonality, pricing and competitor activity. Like MMM, incrementality testing is unaffected by privacy restrictions, making it a vital part of any brands measurement strategy.

Objectives and Key Results 117

Objectives and Key Results A/B testing Drivers/motivators Strategize 117

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

JULY 2, 2021

As the name suggests, it is a downgrade from the original product, both in terms of price and in terms of value. Plus, buying the downsell is likely to increase their customer lifetime value beyond the price of that downsell, because it will likely make them more open to buying other products from you in the future. Best case scenario?

Cross-sell 246

Cross-sell Sales Niche Price 246

Search Engine Land

SEPTEMBER 16, 2024

Increased competition As more businesses allocate larger budgets to digital advertising, the auction becomes more competitive, driving up prices. Understanding these factors can help you identify which ones are most relevant to your campaigns and develop targeted strategies to address and minimize their effects. Focus on CPA vs.

A/B testing 76

A/B testing User Experience B2C Campaign 76

ClickFunnels

NOVEMBER 18, 2021

There are no jarring jumps in price. We recommend you to price your frontend product at $7, your middle product at <$100, and your backend product <$500 when you are just starting out. Once you build a solid reputation, then you can increase your prices. And by “low price”, we mean $7. Price it at $7.

Price 241

Price Sales A/B testing Pitch 241

Hubspot

MAY 17, 2016

One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. So, what does it take to run an A/B test, exactly?

A/B testing 53

A/B testing Campaign Conversion Follow-up 53

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. Improved A/B testing. Why we care.

A/B testing 112

A/B testing Construction Gaming Campaign 112

Martech

APRIL 9, 2025

Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? Use A/B testing, trackable links and promo codes to evaluate effectiveness. If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers.

Niche 99

Niche A/B testing Campaign Entertainment 99

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Email campaigns are effective.

Territory 342

Territory Represent Sales Lead generation 342

Martech

MARCH 17, 2025

BIMI offers a stamp of approval from authentication protocols like DKIM, SPF and DMARC so that your customers learn to trust your brand and most importantly your email campaigns. It cuts through months of A/B testing and tells you exactly when to hit send. Email: Business email address Sign me up! Processing.

Transportation 127

Transportation A/B testing Trust Campaign 127

Hubspot

JULY 1, 2020

For instance, let's say you're running a social media campaign, and one of your Facebook posts includes a video. To get that data, you decide to run a social test for engagement. Social media tests, like the one explained above, let you run an experimental campaign before investing in the real thing. Split Test.

A/B testing 101

A/B testing Campaign CRM Promote 101

Hubspot

SEPTEMBER 4, 2024

For example, a lead who frequently visits your pricing page and opens multiple emails gets a higher score than one who only visits your homepage. Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. Pricing structure.

CRM 73

CRM Price Contact Pipeline 73

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Hubspot

MAY 23, 2015

To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. How to Make the Most of Your Retargeting Campaigns. For example: Let's say a visitor viewed both your pricing page and your case studies page, but then wandered off without taking any next steps.

Campaign 78

Campaign A/B testing Real Estate Technique 78

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. What if the Experts don’t beat the best price you’ve already found? We refund the fee if our experts can’t beat your best price.

Campaign 104

Campaign Conversion E-commerce Education 104

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. A/B testing.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Hubspot

JUNE 17, 2020

In this post, we'll review how to structure your Google shopping campaign and the top strategies that'll drive sales. If you want to set up Google shopping ads, you might be wondering, "Which campaign structure should I use?" Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

A/B testing 101

A/B testing Campaign Price Strategize 101

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Hubspot

MAY 18, 2021

Cynthia Price at Litmus says, "If emails could talk, you could learn a lot about your subscribers. Price explains, "With analytics that go beyond opens and clicks. Conduct A/B testing. A/B testing is one of the most reliable ways to learn what type of email content your email subscribers react well to.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

Search Engine Land

FEBRUARY 8, 2024

Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. As keywords started embodying audience traits, understanding audience behavior and strategically integrating them into campaigns became crucial. Traditionally, most structural decisions in PPC are made at the campaign level.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Losing a beneficial feature.

Drivers/motivators 130

Drivers/motivators Profit margin Price Campaign 130

Hubspot

JANUARY 23, 2020

From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. Price: Free plan, then $9-$299/mo. Price: Free plan, then $19-$599/mo. Price: $19-$49/mo. Campaign Monitor. Price: $9-$149/mo. OptinMonster.

A/B testing 101

A/B testing Price Campaign CTR 101

Hubspot

MAY 29, 2020

Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch. Did you see impressive results with your most recent campaign? Fortunately, you're in luck. But first — why do you need an email template builder, anyway?

A/B testing 101

A/B testing Price Campaign Start-ups 101

Hubspot

APRIL 25, 2019

An email newsletter tool is essential, since it allows you to beautifully design a newsletter email, deliver the email to your subscribers with features such as A/B testing and smart content, and monitor and analyze how the newsletter performed. However, not all email newsletter tools are created equal. Image source: GetResponse.

A/B testing 101

A/B testing E-commerce Contact Price 101