ConversionXL

JULY 2, 2015

While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself. Let’s be realistic: websites are highly contextual, and what works for website A, doesn’t work for website B.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective?

Campaign 116

Campaign A/B testing Objectives and Key Results CTR 116

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ClickFunnels

DECEMBER 5, 2022

A landing page is a web page designed with a single conversion goal in mind. It’s probably safe to say that the vast majority of landing pages fall into one of these two categories: Lead generation landing pages where the conversion goal is to get the potential customer’s contact details – typically their email address.

A/B testing 148

A/B testing Objectives and Key Results Lead generation Conversion 148

ConversionXL

JANUARY 22, 2015

You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. You’re confident in the result – and implement the winner on your site. Now 3, 6 or 12 months go by. Is the lift still there? “[link].

A/B testing 120

A/B testing CTR Objectives and Key Results E-commerce 120

ConversionXL

FEBRUARY 2, 2016

After all, humans are involved, too – and we mess things up. When Your Career Depends On The Test Results…. I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. And mind you, this person set the test up.

A/B testing 58

A/B testing Objectives and Key Results Start-ups Conversion 58

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

CTR 113

CTR A/B testing Objectives and Key Results Campaign 113

ConversionXL

OCTOBER 26, 2015

It is no different with us in conversion optimization. We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. That said, server-side tools have benefits as well.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

Veloxy

FEBRUARY 1, 2024

This guide unveils essential metrics such as lead response time, conversion rate, and quota attainment to help you understand where your team excels and where there’s room to grow. You can also track leading indicators, the number of conversations with qualified prospects, and deals by stage to measure it effectively.

Product 130

Product Quota Objectives and Key Results CRM 130

ConversionXL

FEBRUARY 3, 2022

The result? After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. To garner a clearer and more comprehensive view of engagement, we’ve started calculating the engagement rate. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

Appointment 127

Appointment UX Objectives and Key Results Gambling 127

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The result? Skill assessment.

Objectives and Key Results 124

Objectives and Key Results Strategize Legal A/B testing 124

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What are the key tools for email segmentation? Personalize, personalize, personalize. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

ClickFunnels

NOVEMBER 28, 2022

Some of these benefits include increased website traffic, higher conversion rates, and more customers. A landing page is a standalone web page created specifically for the purpose of generating leads or starting the sales process. The landing page’s cost/conversion was about ⅓ less than the website ad.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ConversionXL

OCTOBER 6, 2015

Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. With the help of some of the top experts in conversion optimization, here is a list of the 7 most poisonous conversion optimization myths: 1. This may be the most pervasive myth in conversion optimization.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. This process is becoming less linear and more fluid.

Technology 97

Technology Technology Process Objectives and Key Results 97

ConversionXL

OCTOBER 23, 2019

This is especially true in digital marketing, and conversion optimization is no exception. With the help of top experts in conversion optimization, we’ve compiled an updated list of CRO myths that just won’t go away. This may be the most pervasive myth in conversion optimization. Where should you start?

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

Search Engine Land

OCTOBER 31, 2023

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

Objectives and Key Results 130

Objectives and Key Results A/B testing Strategize Angle 130

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Unlike in-stream ads, out-stream ads start playing when in view and pause when out of view, ensuring a non-disruptive yet engaging ad experience. As of May 2023, almost 5 million global subscribers signed up for the ad-supported tier.

A/B testing 97

A/B testing Objectives and Key Results Campaign Strategize 97

Salesforce

JANUARY 4, 2024

How do you get started with drip marketing? Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. Here’s how you can start a winning drip marketing campaign.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Lead Fuze

SEPTEMBER 30, 2023

An introduction to AI for outreach isn’t complete without mentioning how these smart tools also help increase conversion rates by delivering high-quality content crafted specifically according to user preferences and behaviors. These insights can be used to craft personalized messages, thereby increasing conversion rates.

A/B testing 52

A/B testing Objectives and Key Results Sales Gaming 52

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. First, why Google Optimize over other testing tools? What results from this romance is tool overload. It addresses all channels, all conversions. Chances are, you’ve heard of Google Optimize by now. But what can you expect?

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. To get started, create your account at chat.openai.com. You also know that AI tends to produce some pretty dumb results. Value proposition and key benefits. Risk-reversal element. Target market.

Strategize 101

Strategize Objectives and Key Results A/B testing Clients 101

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? Prospect trial to conversion rates fell with the longer trials. What is growth marketing? And what it isn’t).

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ClickFunnels

NOVEMBER 24, 2022

But with so many different platforms and strategies to choose from, it can be hard to know where to start. So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level. Start by making sure your website and content are optimized for search engines.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

The 5% Institute

JUNE 15, 2023

Start by creating buyer personas , which are fictional representations of your ideal customers. A/B test different CTAs to optimize conversion rates continually. Engaging with your audience Engagement is key to building relationships and generating leads on social media.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? And more ads.

Objectives and Key Results 102

Objectives and Key Results Minimum Viable Product A/B testing Engineering 102

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. People want to see what they’re getting.

Conversion 105

Conversion Retail Price Territory 105

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. Gauging results of an audience with a single email can be difficult. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149