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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

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How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Choosing the right pricing for your product is a little bit like Goldilocks. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths.

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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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Is A Landing Page Agency Needed For Killer Conversions?

ClickFunnels

The post Is A Landing Page Agency Needed For Killer Conversions? A landing page is a web page that is designed with a single conversion goal in mind. A landing page is a web page that is designed with a single conversion goal in mind. appeared first on ClickFunnels. What Is a Landing Page? Leave the landing page.

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Kyvio Review For 2021 – Pros & Cons, Features And Pricing

ClickFunnels

The post Kyvio Review For 2021 – Pros & Cons, Features And Pricing appeared first on ClickFunnels. Noteworthy features include a membership site editor, membership site automation, and various pricing options. Split testing. Split testing, also known as A/B testing, is a method for optimizing web pages for conversions.

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What Do You Do With Inconclusive A/B Test Results?

ConversionXL

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.