Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 118

B2B Gaming Niche Appointment 118

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. Can we truly personalize without upfront identification?

A/B testing 101

A/B testing Strategize User Experience Technology 101

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131

Search Engine Land

SEPTEMBER 12, 2023

Media Mix Modeling (MMM) and incrementality testing are essential to gain valuable insights into marketing campaigns’ effectiveness and efficiency: MMM provides a holistic view of how different channels interact and influence customer behavior, enabling managers to allocate budgets optimally.

Account management 137

Account management Gaming A/B testing Campaign 137

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

MAY 27, 2014

Could this improve visitor experience on my site? Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? If you are still convinced that it would be a good add-on to your site, test it out on your website to validate your hypothesis. But guess what?

Conversion 125

Conversion User Experience Profit margin A/B testing 125

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

NOVEMBER 20, 2014

Michael Summers, Global User Experience Research team at PayPal : There are two very precious cognitive resources in the mind that influence how we study optimization: attention , and external motivation. We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?

A/B testing 91

A/B testing Growth UX User Experience 91

ConversionXL

SEPTEMBER 19, 2013

“ I have too little traffic to test; hence, I can’t do conversion optimization. B t , I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached. No traffic, no problem.

Conversion 124

Conversion A/B testing Niche Start-ups 124

ConversionXL

FEBRUARY 21, 2017

User experience is a nebulous term. The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Does it work?

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JULY 16, 2021

Your brand story (and business storytelling techniques) helps you generate an emotional connection with your audience. Now, they focus their messaging on “ More Than Just Meetings ,” repositioning themselves as a full-scale online communications platform: A/B test campaigns and landing pages to see which version performs better.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

MARCH 28, 2019

While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: The value of your offer -- the cost of giving you their email address = the probability of conversion. What’s in it for me,” is such an underrated question in marketing.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. via Observer ]. Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

FEBRUARY 25, 2016

So much so that p ersonalized experiences have become the norm, not an option. But is personalization really the key to a better user experience? Does it actually impact conversion rates? Conversion rate is the main measure of personalization success… Image Source. Tweet It!]. What Is Web Personalization?

UX 90

UX User Experience A/B testing Retail 90

ConversionXL

SEPTEMBER 2, 2020

Hang-ups in our user experience that we didn’t catch. Run: Advanced techniques to capture data and save customers from cancelling. Exit interviews can be conducted over a phone or video call so you can have a conversation to get deeper insights than you’d be able to with a survey. Now we were getting somewhere.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

Lead Fuze

JULY 7, 2023

com will be discussed along with data-driven decision-making techniques leveraging mailchimp.com’s automation features. Lastly but importantly, we’ll delve into regular evaluation and testing of content effectiveness while cultivating trust among teams through shared values. and see what works best with A/B split tests.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Salesforce

FEBRUARY 13, 2024

Not only does this enhance the chances of conversion, but it also establishes a relationship built on trust. A clutter-free, minimalist layout will enhance the user experience. Test some options : Try some A/B testing to experiment with different variations of your opt-in forms.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

Hubspot

MARCH 23, 2015

If you''re curious to learn more about link building, user experience, or content promotion, Brian Dean''s SEO training blog Backlinko should be a regular stop of yours. In his blog, Brian lists practical techniques that are in-depth and up to date, making the process of execution easier for the readers. Follow @Backlinko.

Growth 78

Growth Finance A/B testing Follow-up 78

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. It’s important to highlight the second step: Group.

A/B testing 106

A/B testing Click Through Rate UX Engineering 106

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). User Experience. Lack of Conversion Optimization Experience. Conversion Optimizer.

Conversion 90

Conversion A/B testing UX Education 90

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). User Experience. Lack of Conversion Optimization Experience. Conversion Optimizer.

Conversion 63

Conversion A/B testing UX Education 63

ConversionXL

FEBRUARY 12, 2016

Using a perceived value pricing technique might be somewhat arbitrary, but it can greatly assist in the effective marketing of a product since it sets product pricing in line with its perceived value by potential buyers.”. There are many ways to calculate optimal pricing , and of course A/B testing is one of them. Weird, right?

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

JANUARY 9, 2019

Generative research helps you understand your user’s world, learn more about their challenges, and generate ideas for your new website design. These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation.

UX 131

UX Process User Experience Technique 131

ClickFunnels

NOVEMBER 28, 2022

Some of these benefits include increased website traffic, higher conversion rates, and more customers. They don’t have specific goals, and as a result, they generally have lower conversion rates than landing pages. Total conversions for the landing page ad were more than double the website ad The landing page had a lower CPC.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Hubspot

AUGUST 7, 2019

In sum, landing pages are specifically designed to create conversions. Even better: Design your form to scroll with the user as they move down the page. The call-to-action (CTA) is arguably the most important element on your landing page — it’s one of many elements that encourage conversion. A/B Testing Your Landing Page.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

SEPTEMBER 10, 2014

From what I’ve noticed, this is for 2 main reasons: The internal conversation about design aesthetic devolves into one about features, rather than developing a distinct visual identity. ZMET Technique In Marketing Research from Taylan Demirkaya. Two (Relatively) Easy Ways To Make A Better First Impression.

Conversion 112

Conversion User Experience Technique Trust 112

ConversionXL

SEPTEMBER 22, 2020

At a certain point, the results from your A/B testing will likely slow down. You can absolutely still get better conversion rates. Despite your evolutionary design approach and running many small changes and tests, there comes a time when your gains are virtually non-existent. Reaching diminishing returns , is never fun.

A/B testing 97

A/B testing UX Growth Follow-up 97

Hubspot

AUGUST 2, 2018

Nowadays, users have become increasingly reliant on an easy form design. The design of your form has a surprising amount of power in the conversion process. A well-designed form shows users early on that your business is helpful, tech-savvy, and easy to work with. Form Design Best Practices. Less is more. Image courtesy of.

UX 62

UX Conversion A/B testing Contract 62

ConversionXL

MAY 6, 2014

Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate. A mere 1% increase in conversion rate could have been the difference between a huge loss and a decent profit. Adding more to the package actually reduced my conversion rate. image source. Value Proposition.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? It’s easy to say that they help you see what users are doing on your site. The idea is that people look where they hover, and thus it shows how users read a web page. Inserting a good call to action there can drive up conversions.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Just like how the performance of that car depends on its engine and design, your store’s success hinges on user experience and seamless functionality.

E-commerce 52

E-commerce Growth Retail Gaming 52