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7 ways to elevate your responsive search ads

Search Engine Land

Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play. As the above point applies to Google automation testing, it applies to the A/B tests we carry out, which we will go into more detail shortly. Test yourself against the algorithm.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

With so many potential options when it comes to putting your product out there, there’s no need to restrict yourself. Organic traffic, on the other hand, is usually a result of unpaid search results, like someone looking for a product or solution in a search engine like Google. Both types can be valuable forms of traffic. Email Lists.

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15 Benefits Of Having An Awesome Landing Page

ClickFunnels

They only try to promote one thing (whether it be a lead magnet or a product) at a time. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. That’s where landing pages come in.

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6 Effective Ways to Use Video in Your Email Marketing

Hubspot

Videos can dramatically increase click-through rate (CTR). This approach doubled their CTR. This is one way to use video in email marketing — showcase your brand in email and use it to increase CTR. By doing this, Vidyard reported that Marketo raised their CTR by over 144% due to the personalization of that email.

CTR 101
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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

CTR 101
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. Source: Zippia.

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