ConversionXL

DECEMBER 11, 2018

They advocate using testing to learn about your market—rather than spending days (or months) conducting research before ever getting a test out the door. Within the week-long process, one of the first steps they outline for a successful launch—and one that I use when crafting every marketing campaign—is to Ask the Experts.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. It was texted extensively over a period of months, constantly being refined, augmented, and tested again.

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

JULY 16, 2019

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. Build just enough of the campaign to get it ready for testing. In the DACI framework, you assign specific roles: Driver.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Heinz Marketing

MARCH 24, 2022

Ask questions to motivate readers to open your email for answers. . In all the cases where you aren’t thanking your prospect or previewing a launch, consider leading with another category of magical words – action verbs. . Leverage A/B testing opportunities and improve those open rates! What’s one way to do this?

A/B testing 123

A/B testing Technique Drivers/motivators Consult 123

Hubspot

JANUARY 16, 2020

Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. Additionally, you might try holding focus groups to ensure your marketing campaign is truly targeted to the right demographics before you officially launch. A/B test your targeting to ensure it's impactful.

A/B testing 91

A/B testing Launch Technique Campaign 91

Martech

MARCH 11, 2025

However, purposeful, empathetic hypotheses lead to tests that tap buying motivations and (hopefully) increase conversion. Plus, we now get feedback faster when AI-powered tools accelerate testing scope by personalizing the content to each buyer’s or browser’s history.

B2B 104

B2B A/B testing Prospecting Lead generation 104

Martech

MARCH 9, 2023

I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. Here are three scenarios where data can steer you wrong A/B testing. These tests are easy to do.

A/B testing 117

A/B testing Campaign Drivers/motivators Conversion 117

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. Factors affecting the efficacy of body copy length on a landing page: Nature of visitor motivation. Also, when the customer has an emotional, impulsive, and “want-oriented” motivation. Case #1: Moto Message. Conclusion.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

Hubspot

JULY 20, 2012

Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. Listen to it whether you're lounging around or to motivate you if marketing has to be on your brain -- in the car, at the office, or on the beach! Motivate and captivate your visitors with beautiful CTAs!

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

ConversionXL

DECEMBER 19, 2016

We just launched a comprehensive guide (247 guidelines) on ecommerce best practices , all derived from user testing and custom research. If you’re under 1000 purchases a month and can’t run your own A/B testing program yet, you can use this report as a list of action items.

A/B testing 85

A/B testing UX Drivers/motivators Launch 85

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Martech

NOVEMBER 10, 2022

That may require an API crafted to tap this data stream, or using JavaScript with a Selenium driver, he explained. To get around that, Rentech will use AWS Lambda to execute a bot that will launch queries from multiple machines to get around query limitations, Dhameliya explained. Social media are a different beast.

Legal 124

Legal E-commerce A/B testing Technique 124

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

JUNE 16, 2022

For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. If specific elements of your content assets are tested after launch, these will also be detailed here. Expected launch dates and milestones.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

NOVEMBER 17, 2021

Social media will become an even greater revenue driver this year. Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Test everything. A/B test your creative and copy to evaluate assets and special offers.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ConversionXL

FEBRUARY 3, 2022

Your goals should be motivating, rewarding, achievable, and accountable. For example, if you’re aiming to hit $28 million in revenue by the end of the year, you could set a stretch goal of $32 million, as an extra motivator even when your team has a good quarter. Deploy goals and stretch goals should as motivators.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign. Conclusion. Sales have changed.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Martech

JULY 21, 2022

If you’re going to make every ad dollar count, you need to test your messaging before launch, optimize your creative throughout and constantly optimize your website and landing pages toward conversions throughout the entire lifecycle of each campaign. This is why it is paramount to look at both quantitative (e.g.

Customers 126

Customers E-commerce A/B testing Campaign 126

ConversionXL

JUNE 28, 2016

If an A/B test is designed around a singular opinion backed up by less-than-convincing evidence like this, at best it may yield valuable results by chance – which actually may prove to be a detriment when the guy with the opinion thinks he’s clairvoyant because he got one “right.”. to get feedback prior to launching an A/B test.

A/B testing 79

A/B testing Launch Trust UX 79

ConversionXL

DECEMBER 10, 2011

when they first launch their online presence. People who are motivated are extremely likely to fill out a form that is reasonable in length. Instead of asking can people fill out our sign-up form, ask if people are motivated enough to care? Creating the motivation is up to you, learn to create great microcopy.

A/B testing 123

A/B testing Drivers/motivators Lead generation Up-sell 123

Hubspot

DECEMBER 5, 2018

I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know. In the Sales Hub, we launched a send time optimization tool that gets your emails to the right person at the right time. Companies that use data effectively have made my life so much easier.

Customers 78

Customers A/B testing Drivers/motivators Launch 78

ConversionXL

MAY 27, 2022

He’s done so with the same motivation: helping people. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. That’s some powerful stuff.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Hubspot

AUGUST 22, 2012

This third-party validation can be a very powerful motivator for your site visitors' and prospects' actions. 6) A/B Test and Optimize Landing Pages and CTAs. Conducting regular A/B tests is a smart and data-driven way to improve the performance of your marketing, particularly when it comes to conversion rates.

Conversion 78

Conversion A/B testing Click Through Rate Promote 78

ConversionXL

JULY 16, 2021

When they launched, their coolers were 10x the average price. But they didn’t just say “no bear can get inside”, they had their cooler tested and approved by the Interagency Grizzly Bear Committee , which Yeti showcased as social proof : That was in 2011. Consistently test and refine. The same goes for new product launches.

Niche 127

Niche User Experience Transportation Launch 127

ConversionXL

DECEMBER 4, 2014

By the time it launched, it was already outdated. in the first quarter following the launch of its new website. Assess each page for friction, clarity, motivation (value), distraction. What I’ve often seen is that upon launch a well-managed redesign it still doesn’t improve conversions much. Slow start?

Conversion 124

Conversion User Experience A/B testing Launch 124

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. Note the phrase “See If You Qualify For Our Trial Program”, which is used to motivate those who are unsure. Before launching a test, audit it for the risk of psychological backfires. Audit your site for psychological backfires.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

Martech

DECEMBER 15, 2022

My MarTech colleague Ryan Phelan is not a fan because they can run amok if they’re designed poorly or launched indiscriminately. That’s why you must create strict rules that govern when to launch these emails, which could include these: Time on site. Test thoroughly before launch and test regularly after that.

Objectives and Key Results 103

Objectives and Key Results Cross-sell A/B testing Promote 103

ConversionXL

JULY 25, 2017

A rethink is necessary for us to understand a customer’s motivations when they load your site on mobile – so we can initiate a long-term relationship more appropriately. Precisely how to go about that depends on what you offer, how your funnel is configured, and your customers’ motivations. Okay, what on your site is facilitating that?

B2B 92

B2B A/B testing CRM Price 92

Hubspot

JUNE 28, 2013

From a conversion standpoint, countless A/B tests have proven that adding specific numbers to headlines and subject lines increases conversion rates. Specificity breeds trust and credibility, so think about adding clear data points to your content in your next A/B test and see how your audience likes it.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

Partners in Excellence

NOVEMBER 17, 2012

The email was well constructed, it served its purpose by motivating me to “click” for more information. I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) A nice picture, with nothing more than, “Enroll in the service.”

Minimum Viable Product 117

Minimum Viable Product A/B testing Construction Pitch 117

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

JUNE 15, 2011

Are you thinking about running an A/B test to compare the performance of different elements on your page? Launch a multivariate test , a Treatment page that is radically different from your Control page. Then continue improving with smaller iterations by running A/B tests. That is great.

A/B testing 64

A/B testing Drivers/motivators Launch Networking 64

ConversionXL

AUGUST 4, 2020

Spend a day with delivery drivers, retail staff, and social media and customer support teams. polling customers at a store) or more structured methods: Copy testing ; Usability research ; Mouse tracking and heat map analysis ; Card sorting and tree testing; Surveys ; Interviews ; Moderated research sessions; Social listening.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. To develop and maintain a strategy, they need to understand customer motivations as well as any evolving needs according to market disruptions and competitor movements.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

AUGUST 5, 2015

Chris Goward of WiderFunnel agrees that you have to test the different types of social proof to figure out what works for your specific landing page audience and goal. Chris Goward , WiderFunnel: “WiderFunnel has done a lot of A/B testing on various social proof tactics on landing pages. Though, sometimes it loses too.).

A/B testing 120

A/B testing Trust Service Conversion 120

Sales Hacker

DECEMBER 17, 2024

To your point about sales management, it’s, you know, how many people listening will raise their hand and say they have, you know, a problem with AEs and their partners entering data into Salesforce? Everyone, because it’s this, you know, it can feel like a big tax. Scott Barker: [42:41] Your new integration probably not, yeah.

GTM 97

GTM Engineering Electricity X-functional 97

Sales Hacker

MARCH 19, 2019

Tom is an extremely positive, motivated and professional sales person. Apart from his work commitments, he also launched his Millennial Momentum podcast, blog and vlog that provides educational content benefiting everyone in a sales role. Emily is a great motivator and knows the right balance of constructive and positive feedback.

Cold Call 106

Cold Call A/B testing Sales Drivers/motivators 106