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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Using BlueConic’s A/B testing and optimization capabilities, the company can marry qualitative and quantitative methods for a more in-depth understanding of its customers.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Search Engine Land

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Using BlueConic’s A/B testing and optimization capabilities, the company can marry qualitative and quantitative methods for a more in-depth understanding of its customers.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site. Don’t forget to A/B test your landing pages to see what resonates most with customers. Homepage: Your homepage is crucial to success — it’s often the first impression a shopper gets of your brand.

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What is a Specialist Marketing Agency?” An In-depth Analysis

Lead Fuze

Selecting a specialist marketing agency allows you access not only to their deep understanding but also to the latest tools and technologies they utilize in delivering results. These firms have access to the latest software platforms and technologies that provide insights into improving these areas, leading to increased sales.

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Outbound Sales Science: How Growlabs Went From $0 to $2.5M ARR in 6 Months

Sales Hacker

For example, large online e-commerce platforms use your technology because you help them reduce fraud. Or, smaller e-commerce and SaaS businesses use your promotional tools to increase traffic to their sites. Make sure to continuously monitor your campaigns (both email and ad) and A/B test them.

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Universal scenarios: The key to comparing personalization technologies

Martech

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Scenario 4: E-commerce Recommendations.