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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. What is A/B testing?

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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How to Use A/B Testing and Personalization Best Together

ConversionXL

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. Every marketer wants higher conversion rates, and A/B testing and personalization are simply two ways to drive more conversions. Why and when you should use A/B testing and personalization.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Here are some key techniques that will help you build a sales magnet for your email campaign. Besides, you can use automation to do the following: Create drip campaigns. Test subject lines. Schedule follow-ups and reminders. Set up email funnels. The answer is by following these tips.

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Split Testing – What It Is & Why You Should Be Doing It

ClickFunnels

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

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SEO testing: Shifting from reactive to proactive strategies

Search Engine Land

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. It’s important to highlight the second step: Group.