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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions. A/B test #1: The placement of your form on your page. A/B Testing Takeaways. A/B test #2: Form label alignment. Just test. A/B testing takeaways.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

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Boost Sales with Automated Lead Generation: A Smart Strategy

Lead Fuze

Think of these tools as silent wingmen that work 24/7 to fill up your sales funnel with high-quality leads. By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

The best way to divvy up the measurement work is to hold individual members (or teams, if your marketing department is on the larger side) accountable for specific metrics. What are your company's typical email click-through rates? What is your average landing page conversion rate? Establish data benchmarks.

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Top 10 Most Read Articles of 2017

ConversionXL

In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. 7 Do Review Stars on Google Help Click-Through Rate? 5 18 Top A/B Testing Tools Reviewed by CRO Experts. Finding a proper A/B testing tool isn’t the problem anymore. 9 The Growth Marketing Process.

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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

The key lies in mastering Conversion Rate Optimization (CRO), a strategic process that involves refining various elements on your website to encourage more visitors to take desired actions such as making purchases or signing up for newsletters. What is a Good Conversion Rate?

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Call To Action In Writing: 7 Powerful Examples

ConversionXL

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Consider the CTA “Sign up now” on a SaaS product landing page.