ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

MAY 27, 2014

But, have you ever stopped to question the business implications of following these trends? Could this improve visitor experience on my site? Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? Bad user experience.

Conversion 125

Conversion User Experience Profit margin A/B testing 125

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Guide users to the offer as quickly as possible. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

CloserIQ

JUNE 6, 2019

Use the following methods: Interviews : Contact your clients and prospects by phone and let them know you’re conducting research so you can improve operations and better serve them. Social insights : Some social media platforms and search engines come equipped with tools to tell you about your followers and customers.

Pitch 94

Pitch A/B testing Clients Sales 94

ConversionXL

FEBRUARY 21, 2017

User experience is a nebulous term. The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Does it work?

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

NOVEMBER 20, 2014

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. No other technique delivers so many “insights-per-minute” on a prolonged basis.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. You might even prevent future customers from signing up if they publicly complain. Hang-ups in our user experience that we didn’t catch.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

NOVEMBER 9, 2015

Micro-conversions are actions a user completes that are either on the path to revenue-generating conversions or not directly related to revenue-generation. Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page. What does that mean in practice? Visiting the checkout page.

Conversion 112

Conversion UX CTR User Experience 112

Hubspot

MARCH 23, 2015

As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. 15 Growth Hackers Whose Blog Posts You Should Follow. Follow @seanellis. Some good ones: " Milestones To Start-Up Success ". " Is Growth Hacking Only A Start-Up Thing? ". "

Growth 78

Growth Finance A/B testing Follow-up 78

ConversionXL

SEPTEMBER 19, 2013

If it’s 6 or 12 months, you’re better off not running split tests for now and optimize the site without running tests (until traffic picks up). Yeah, it sucks, but you can still gather data and analyze the site to come up with hypotheses for treatments. Last spring they reached 1 million users.

Conversion 124

Conversion A/B testing Niche Start-ups 124

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. It’s important to highlight the second step: Group.

A/B testing 112

A/B testing Click Through Rate UX Engineering 112

Lead Fuze

JULY 7, 2023

com will be discussed along with data-driven decision-making techniques leveraging mailchimp.com’s automation features. Lastly but importantly, we’ll delve into regular evaluation and testing of content effectiveness while cultivating trust among teams through shared values. and see what works best with A/B split tests.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

ConversionXL

JANUARY 9, 2019

Generative research helps you understand your user’s world, learn more about their challenges, and generate ideas for your new website design. These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation.

UX 131

UX Process User Experience Technique 131

Hubspot

AUGUST 7, 2019

It can be the page that follows a call-to-action button. What makes you think a stranger on the internet would want to give up theirs? Now that you understand their importance, let’s cover landing page best practices to make sure your pages are set up to convert. A landing page can also serve as the homepage of a website.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

SEPTEMBER 22, 2020

At a certain point, the results from your A/B testing will likely slow down. If you’ve hit a local maximum, it doesn’t mean you should just give up. If you’ve hit a local maximum, it doesn’t mean you should just give up. All optimization techniques get stuck in this position.”.

A/B testing 97

A/B testing UX Growth Follow-up 97

ClickFunnels

NOVEMBER 28, 2022

sign up for your email list), then you can increase the chances of them taking that action by a significant amount. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. The content is also fairly straightforward – it’s the experience you deliver to visitors. The State of Personalization Today.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

MARCH 1, 2016

James Gurd , Owner of Digital Juggler , described it a structured approach to improving business metrics, both micro and macro actions: James Gurd: ”It is a structured approach to improving the progress through and completion of user journeys, whatever the end goal may be. Newsletter sign-up). A conversion can be financial based (e.g.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

JUNE 9, 2019

The idea is that people look where they hover, and thus it shows how users read a web page. Hover maps are modeled off a classic usability testing technique: eye tracking. While eye tracking is useful to understand how a user navigates a site, mouse tracking tends to fall short because of some stretched inferences.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

JUNE 28, 2016

But because you’re a smart marketer, hopefully you’ll heed the warnings and remember to avoid the following 5 mistakes. Follow case studies and empirical research. If you base your whole optimization strategy on WhichTestWon, you’ll probably be led astray, but reading up on how other programs operate can be helpful.

A/B testing 79

A/B testing Trust Launch UX 79

ConversionXL

AUGUST 10, 2017

In addition, our survey was but a sample of the entire CRO population, so it helps to have some understanding of how our sample is made up. Here’s the distribution of ages: Most of our survey responses came from the United States, but there was a long tail of countries that actually made up a large portion of our responses. Statistics.

Conversion 90

Conversion A/B testing UX Education 90

ConversionXL

SEPTEMBER 21, 2015

At a certain point, the results from your A/B testing may slow down. Eric Ries summed up the problem well in a 2010 blog post: “It goes like this: whenever you’re not sure what to do, try something small, at random, and see if that makes things a little bit better. All optimization techniques get stuck in this position.”.

A/B testing 106

A/B testing UX Growth Follow-up 106

SaaStr

APRIL 16, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. From PLG innovator at $30m ARR t o a top SLG+PLG leader at $1B in ARR.

Start-ups 135

Start-ups Real Estate Product Networking 135

ConversionXL

AUGUST 10, 2017

In addition, our survey was but a sample of the entire CRO population, so it helps to have some understanding of how our sample is made up. Here’s the distribution of ages: Most of our survey responses came from the United States, but there was a long tail of countries that actually made up a large portion of our responses. Statistics.

Conversion 63

Conversion A/B testing UX Education 63

ConversionXL

JANUARY 26, 2016

A good user experience equals more money. But how do we measure user experience? What is User Experience? There are many definitions for “user experience.” Continuing, it’s important to distinguish this from UI (user interface). Why Measure User Experience? Image Source.

UX 69

UX User Experience Promote A/B testing 69

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The following degree programs can lead to a career in marketing: Marketing. Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity.

Promote 96

Promote Non-Profits A/B testing Education 96

ConversionXL

MARCH 16, 2016

Then, you break up responses into three chunks: Promoters (9-10). The reason I bring this up is that when you attach a business metric to “one simple question,” you’re competing with these other simplifications in order to try to fit a complex network of data into a simple number or lens. Combine it With User Research.

Promote 60

Promote Growth Follow-up A/B testing 60

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. However, users don’t really progress through a logical-reasoning process. Apple Computer sales were up 68% over the previous year.

Trust 67

Trust X-functional A/B testing User Experience 67

Hubspot

JULY 21, 2014

When you buy a list and email people, you''re intruding upon the inboxes of people who have never even signed up to hear from you. Look internally at how your emails have been performing rather than trying to measure yourself up to some industry standard -- those are too broad and don''t account for your specific brand of marketing.

A/B testing 77

A/B testing CTR Campaign Entertainment 77

Sales Pop!

AUGUST 24, 2022

So, instead of attractiveness, your main priority during the process of designing a website should be user-centricity. This concept implies putting users at the center of website design. As a result, you can expect increased conversion and retention rates, better user engagement, and, ultimately, a boost in your bottom line.

User Experience 52

User Experience A/B testing UX Start-ups 52

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). So, “bottoms up,” I suppose. A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 21) Context.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can do click testing on your mockup. Don’t do what your clients want, don’t follow trends (like big banners). 89% competed solely on customer experience in 2016. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86