Hubspot

AUGUST 27, 2020

An effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing. A/B Test Your Pinterest Ads. We have a complete guide to A/B tests here , but I’ll give you the long story short. How to A/B Test Pinterest Ads. You did it!

A/B testing 101

A/B testing Campaign Niche Launch 101

Martech

OCTOBER 30, 2024

They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.” Even using A/B testing to build an ICP doesn’t guarantee that the people resonating with your messaging are the 20% of your customers driving 80% of your profits. It’s a cinch.

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A/B testing Customers Education Growth 121

Martech

JANUARY 3, 2025

How AI does and doesnt change the game AI offers marketers the ability to produce creative materials at an unprecedented scale. Instead of A/B testing, marketers can programmatically test from A to infinity. In some ways, however, the game doesnt change.

Government 135

Government Legal A/B testing Finance 135

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test.

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A/B testing Promote Follow-up Conversion 78

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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A/B testing X-functional Objectives and Key Results Represent 88

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Dropboxs game-changing shift In 2007, Dropbox was a startup facing a major challenge. Analytics and A/B testing are important tools, but they say what happened without explaining why.

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Growth A/B testing Customers Referrals 106

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B testing Campaign Retail Angle 118

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

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A/B testing Minimum Viable Product High impact Promote 78

Hubspot

APRIL 3, 2014

In 2014, the buzzword game has changed. Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.

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A/B testing User Experience Technique Pitch 78

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. The Fix: Run an A/A test.

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A/B testing Conversion Start-ups Gaming 78

ConversionXL

MAY 19, 2015

Run multiple follow-up tests, test as many variations at once as your traffic allows – you can’t know in advance which specific implementation is going to work the best. Iterative testing is the name of the game. If you tested something that worked, you might have discovered something that matters.

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A/B testing Drivers/motivators Follow-up Gaming 106

Salesforce

AUGUST 8, 2024

Test and refine your email strategy. Perform A/B testing continuously to test the different versions of your emails to figure out which ones perform better. Eliminate the manual effort required with A/B testing by using AI-driven analytics to understand what’s working best and refine your email strategy accordingly.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

ClickFunnels

NOVEMBER 22, 2022

When it comes to building a sustainable business that supports you well into the future, subscriptions are the name of the game. A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. Cost $60/Month.

A/B testing 52

A/B testing Niche CRM Up-sell 52

Search Engine Land

SEPTEMBER 12, 2023

Want to stay ahead of the game? It also provides insights into optimal bidding strategies, helps validate the results of A/B tests, and enhances accountability by offering a straightforward way to measure and communicate the impact of marketing efforts to stakeholders. Leverage first-party data to optimize your campaigns.

Account management 132

Account management Gaming A/B testing Campaign 132

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Search Engine Land

JULY 22, 2024

CRO is mainly about A/B testing, but most tests focus only on landing pages. I’ve discussed A/B testing challenges before, but data collection often gets stuck on just landing pages. The downside is that we’re only gaming the attribution system here, so it’s probably too short-sighted. Step 3: Implementiog.

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A/B testing UX Campaign Conversion 96

Martech

MAY 1, 2025

Test one variable at a time. Paid search can still be helpful here, but the game is shifting. You can target specific segments of your ICP and test copy in real time without broadcasting it across your full market presence. Pro tip: Sales objections are free A/B tests. Social gives you more control these days.

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A/B testing Angle Launch Up-sell 114

Martech

OCTOBER 23, 2024

As companies continue to step up their personalization game, those who successfully navigate these challenges will be better positioned to meet rising consumer expectations, build stronger customer relationships, and deliver personalized experiences. Recap Personalization isn’t just some fancy buzzword or corporate jargon.

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A/B testing Engineering Campaign Start-ups 122

Outreach

MARCH 8, 2019

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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A/B testing Pitch Referrals Follow-up 55

ClickFunnels

OCTOBER 26, 2021

Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. With ClickFunnels, you get access to in-built A/B testing functionality, which means that you can not only build sales funnels but also test them to learn what works and what doesn’t.

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Consult A/B testing Cross-sell Sales 201

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Improved A/B testing. Immersive in-game ads. Improved A/B testing. The improved A/B testing functionality is set to be available in beta soon.

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A/B testing Construction Gaming Campaign 112

Hubspot

NOVEMBER 18, 2020

Shakr – This video making technology for start-ups and global enterprises includes A/B testing, creative services, and support with video ad campaign set up. A/B and Multivariate Testing Tools. With A/B testing you test two distinct options to see which performs better. Image source: HubSpot.

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Lead generation A/B testing Gaming CTR 101

Martech

FEBRUARY 8, 2024

Use A/B testing to refine your approach and maximize conversions. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. Optimizing for conversions Regularly review and upgrade the design of your landing pages to make calls to action clearer and the copy — more persuasive.

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B2B Gaming Niche Appointment 123

Salesforce

AUGUST 15, 2024

Collaboration features The ability to collaborate in real time with shared workspaces, chat, and video conferencing is a game changer for companies because it allows for things like remote work and instant communication. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites.

Product 89

Product E-commerce CRM A/B testing 89

Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization. Be transparent about data collection and ensure strong privacy measures are in place. Trust is the foundation of great experiences.

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A/B testing CTR Click Through Rate Healthcare 98

ConversionXL

JULY 22, 2015

As mentioned in this SumAll article , sometimes A/A tests will come up with some quirky results, thus making you question the efficacy of your tools and your a/b testing plan. When we are A/B testing we can’t be sure of the direction of the difference in the key metrics. When can I use one-tailed tests?

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A/B testing Engineering Conversion Represent 107

Search Engine Land

SEPTEMBER 17, 2024

This is a game changer for that test and learn approach and should better enable creators to optimize for social search on the platform. A/B testing : Experiment with different approaches to optimize content based on results. A look at the new ‘Delete and re-edit’ feature within TikTok.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? A/B Testing. Before you can start A/B testing, you’ll need to make sure your ad rotation is set properly. If you’ve done A/B testing in the past, you know that traffic and time are valuable resources that should not be wasted. So, Which Is the Better Choice?

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A/B testing CTR Non-Profits Campaign 128

ConversionXL

MAY 6, 2014

Anyone who’s done their fair share of A/B testing knows that paradoxes pop up everywhere, and as G. Below are two variations that I A/B tested on the offer’s landing page. Variation A: Variation B: This is one of the most impactful A/B test i’ve ever run. Why not add more to the package?

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A/B testing CTR Contract Click Through Rate 132

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. It was an analog game, best illustrated by “Mad Men,” set in the 1960s, or the pre-internet 1990s, John Ball, partner, and creative director at creative agency MiresBall, told us. Digital marketing runs on numbers.

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A/B testing Gaming Campaign Prospecting 125

A Sales Guy

APRIL 27, 2014

We find ourselves caught in this horrific waiting game wondering, did they get the email. It’s a great time saver and allows for A/B testing. Combined with templates and remind me, this feature will turn up your game. You know the feeling I’m talking about. This is how email has been for the best 20 years.

A/B testing 136

A/B testing CRM Up-sell Gaming 136

Martech

MARCH 9, 2023

I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. Here are three scenarios where data can steer you wrong A/B testing. Test duration is one example.

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A/B testing Campaign Drivers/motivators Conversion 116

Martech

MAY 8, 2025

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. A UI dashboard provides performance tracking, supply path optimization, and A/B testing. Swapcard s AI-Recommended Leads for event exhibitors ranks attendee engagement.

Launch 70

Launch A/B testing Campaign Angle 70

ConversionXL

NOVEMBER 29, 2012

We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. One prospect said to me in an email, “ I’d like to try and improve the actual conversion rates, instead of doing all the testing or gathering feedback.”

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A/B testing Prospecting Objectives and Key Results Clients 100

Sales Hacker

NOVEMBER 1, 2018

Scientific and Realistic: A/B Testing is The Powerful Weapon That Every Modern Sales Playbook Needs. It’s called A/B testing, and it allows organizations to test performance of key sales communications in a low-risk, high-impact way that does not endanger their executive’s day jobs. A/B testing is scientific.

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A/B testing Pharmaceutical Manufacturing Sales 83

ConversionXL

DECEMBER 16, 2020

Marketing is a game of attention. Research to get insights for your A/B tests ” from our A/B testing mastery course. Behavior-Based Attribution Using Google BigQuery ML. Multi-channel attribution is valuable—and difficult. Google BigQuery ML can make it far easier and more useful. Learn how.

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A/B testing Lead generation Launch Gaming 93