Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 117

A/B testing Campaign Retail Angle 117

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Track and report on campaign goals more effectively.

A/B testing 95

A/B testing Campaign Contact Service 95

ClickFunnels

AUGUST 8, 2021

A/B testing. A/B testing. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. In contrast: Our co-founders each had over a decade of experience selling online via sales funnels before they launched ClickFunnels. A/B testing. Sub-accounts.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

OCTOBER 26, 2021

However, you can make it even more effective by tweaking it to your specific situation, whether you’re launching a book, running an agency, selling physical products, whatever. Use Email Marketing to Promote Your Products. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel.

Consult 201

Consult A/B testing Cross-sell Sales 201

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. Once you’ve got a list, the next step is to reach out to those places and slowly work to build a relationship with the influencer so that you can get free publicity or ask about their promotion pricing.

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Maybe a new product launch is getting super high engagement but no purchases? Did the ad highlighting a promotion blow its counterparts out of the water? Get the newsletter search marketers rely on.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

ClickFunnels

NOVEMBER 21, 2021

Now, seven years after the launch, it’s at $100M+ in annual revenue. The key is sharing valuable content, then promoting your lead magnet to your followers. So why not build a niche channel, then promote your lead magnet at the end of each video? Test your hypothesis with A/B testing. Video marketing.

Sales 256

Sales Pitch Lead generation Niche 256

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

DECEMBER 11, 2018

Whether you’re executing a quick n’ dirty one-off promotion or a full-fledged multi-channel strategy, here are three strategies for creating marketing campaigns that stand out. They advocate using testing to learn about your market—rather than spending days (or months) conducting research before ever getting a test out the door.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

ClickFunnels

JANUARY 31, 2022

It was soft-launched in October 2016 as Instasuite, opened to the public in April 2017, and rebranded to Kivyo in December 2017. Split testing. Split testing, also known as A/B testing, is a method for optimizing web pages for conversions. Affiliate promotion tools. Claim 14 Days Of ClickFunnels For FREE!

Price 219

Price Commission Referrals A/B testing 219

ClickFunnels

JULY 5, 2021

Fortunately, online marketers have been obsessively A/B testing landing pages for more than two decades now, so at this point, we know what works and what doesn’t. You can take advantage of this opportunity by promoting it at the bottom of your posts. And launch your funnel! …in Create your first lead magnet.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

JANUARY 26, 2022

Typically, these elements increase the conversion rate, but you still need to A/B test everything! Here’s an example of a simple but high-converting landing page that we use to promote our “Funnel Hacker’s Cookbook” lead magnet: Learn more: How To Create a Squeeze Page That Converts [With Examples!]. And launch your funnel! …in

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Expected launch dates and milestones. Key phases.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

DECEMBER 9, 2021

That’s why we recommend creating one for your lead magnet as opposed to simply promoting your freebie on your website. Just make sure to A/B test everything. And launch your funnel! …in A landing page is a type of web page that is designed with a single conversion goal in mind. What Is a Lead Generation Landing Page?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

MAY 21, 2024

Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.

Conversion 112

Conversion A/B testing Campaign Promote 112

ClickFunnels

NOVEMBER 25, 2022

Ideally, they should include A/B testing in their landing page package so that you would be sure that the landing page they created actually converts. By the way, this type of landing page is called a squeeze page and can work well for promoting free offers. Use A/B Testing to Increase Your Conversion Rate!

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

ConversionXL

JANUARY 3, 2017

Brand people obsess over stats like Share-of-Voice , Unaided Awareness , and Net Promoter Score. Remember, be nice to future you and make sure your brand campaigns and A/B testing are aligned. ” This graph shows the rise of Intel’s revenue after the launch of the now famous brand campaign. ” Image Source.

A/B testing 111

A/B testing Campaign Conversion Manufacturing 111

Martech

MARCH 7, 2022

They did an A/B test using the Feedback Loop platform. To their surprise, respondents favored Option B. In addition to testing the color, layout, and user experience for the website, they tested whether to use clickable dropdowns, so all text information would be accessed by clicking buttons.

Customers 98

Customers Launch A/B testing Campaign 98

ConversionXL

MAY 3, 2017

If you’re scratching your head and asking yourself “Why promote on Facebook when I can send them (potential customers) an email?”. They promoted their new yarn subscription service to potential customers using custom audiences. You can (and should) launch dedicated reactivation campaigns. Let’s take a look at Jimmy Beans Wool.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

DECEMBER 16, 2014

We launched our first free tool, Website Grader (the precursor to Marketing Grader ). We created one offer (a webinar on 5 Tips to Turn Your Website Into a Marketing Machine ) and promoted it to our entire email list. This is also the time when we started testing other email formats and content. We tried something different.

A/B testing 78

A/B testing Promote Launch Campaign 78

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Hubspot

AUGUST 22, 2012

Think about it -- if you saw the same CTA design every time you visited a particular website, it probably wouldn't get you clicking, even if you've never converted on the offer it's promoting. I mean, if you've been promoting the same offer over and over again, or if the content of the offer is obviously outdated, even to a new visitor (e.g.

Conversion 78

Conversion A/B testing Click Through Rate Promote 78

Search Engine Land

OCTOBER 18, 2022

TikTok says that the new Smart Performance Campaigns are perfect for advertisers who are new to advertising on the platform, Enterprise or SMB advertisers who don’t have the resources to have hands-on campaign management, performance-oriented advertisers who are looking to optimize, and gaming advertisers launching new titles.

Campaign 81

Campaign A/B testing Launch Gaming 81

Salesforce

NOVEMBER 17, 2021

Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Test everything. A/B test your creative and copy to evaluate assets and special offers. Use your mobile app to deliver exclusive access to announcements and promotions.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. One of the coolest features they've recently launched is "smart traffic." A/B testing functionality is limited. A/B testing and optimization features. Sales pages. Squeeze pages.

A/B testing 101

A/B testing Price CRM Campaign 101

Salesforce

FEBRUARY 19, 2024

When I shared stories about a local author’s book launch adventure, my engagement rates shot up. And strategies like segmenting data and evaluating the impact of A/B testing will help you gain insights into what resonates best. Once you know that, you can send targeted promotions that cater to each group.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

Hubspot

JUNE 28, 2012

So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great. 12) Conduct an A/B Test. Be sure to pay close attention to your analytics so you know how your A/B test performed.

A/B testing 78

A/B testing Lead generation Networking Promote 78

ClickFunnels

DECEMBER 4, 2022

On top of all that, there’s also an SMS marketing functionality, which can also come in handy, especially for time-sensitive promotions such as sales. The best way to solve this problem is to launch an email newsletter that gives you an excuse to email potential customers on a weekly basis. month for the Standard Plan or $1849.00/month

Niche 130

Niche Pitch Lead generation Promote 130

ConversionXL

FEBRUARY 3, 2022

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Catering your marketing and promotional efforts to reach a new type of customer. Start by A/B testing.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JUNE 21, 2024

Improved ad formats Amazon recently launched several new ad formats designed to capture and retain customer attention. Leverage enhanced targeting With the launch of more sophisticated targeting options this year, refining your approach to audience segmentation is crucial. This enhances the impact and efficiency of your campaigns.

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

ConversionXL

JUNE 28, 2016

If an A/B test is designed around a singular opinion backed up by less-than-convincing evidence like this, at best it may yield valuable results by chance – which actually may prove to be a detriment when the guy with the opinion thinks he’s clairvoyant because he got one “right.”. to get feedback prior to launching an A/B test.

A/B testing 79

A/B testing Launch Trust UX 79

Hubspot

MARCH 29, 2013

1) A/B Test Elements of Your Email Marketing Campaigns. Running an A/B test can yield you immediately actionable results that help you improve your marketing. When we've run email A/B tests in the past, we've seen immediate results. Just testing the "From" name , for example, yielded us 144 more leads.

A/B testing 78

A/B testing Angle Education Campaign 78

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. If businesses rely on data to promote revenue and innovation, data that is old, corrupt, incorrect, or invalid has the potential to significantly distort your results. The more you ignore the issue, the larger it will get. .

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Salesforce

MARCH 7, 2024

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Different segments might respond better to various tones, styles, or even promotional offers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102