Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. Test, refine and test again. Run the test.

A/B testing 105

A/B testing UX Intrinsic Trust 105

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve your site, the higher it should appear in the rankings. Google has its own testing tool. Google runs A/B tests.

A/B testing 91

A/B testing Growth UX User Experience 91

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Also, while we’re talking about creative, PPC managers will hopefully have more time for strategic planning on their landing page/website experience. This evolution is exciting!

Account management 132

Account management Gaming A/B testing Campaign 132

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Run A/B tests to produce better-targeted campaigns for each audience and their preferred channels. This enables you to tailor marketing efforts and enhance user experience.

Customers 112

Customers A/B testing User Experience Strategize 112

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

A/B testing 118

A/B testing Strategize User Experience Technology 118

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JULY 16, 2021

It takes time, steady research, testing, and optimizing to craft the right message. How to win the marketing game with strategic messaging. And keep the user experience top of mind. Analyze your competitors to pinpoint your uniqueness and strategically position yourself.

Niche 127

Niche User Experience Launch Transportation 127

Martech

JANUARY 31, 2022

“Customers want personalization, so it’s important to use this information to transform the web experience. Cash put the preference center in a strategic context, as part of a data management strategy. Marketers can make strategic choices when constructing the preference center. Here A/B testing comes into play.

Contact 98

Contact B2C A/B testing Construction 98

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Because of this, growth marketing is strategic in different ways to traditional marketing. The results? What is the point of diminishing returns?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

SEPTEMBER 12, 2019

Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. Use the layout to enhance your email’s user experience. Responsive design enhances user experience and improves email subscriber retention.

A/B testing 78

A/B testing User Experience UX Click Through Rate 78

ConversionXL

NOVEMBER 20, 2014

Michael Summers, Global User Experience Research team at PayPal : There are two very precious cognitive resources in the mind that influence how we study optimization: attention , and external motivation. We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. From the strategic point of view, it aims to attract and persuade without being pushy. Bottom line: Find your sweet spot with CTA While each approach mentioned above has its conversion potential, A/B testing is key to unlocking what works best for you.

B2B 121

B2B Prospecting A/B testing Click Through Rate 121

ConversionXL

AUGUST 4, 2020

It’s time to get together with heads of departments to get answers to more strategic questions. If you’ve just implemented a new testing tool, your first test should be an A/A test to check that everything is working correctly. If you already have a working A/B testing tool , you can start A/B testing.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Martech

FEBRUARY 8, 2024

Use A/B testing to refine your approach and maximize conversions. Tuned the technical side of the site, namely improved the Core Web Vitals indicators, fixed errors, improved user experience, etc. It’s a strategic shift that complements your marketing efforts.

B2B 122

B2B Gaming Niche Appointment 122

Hubspot

APRIL 11, 2013

All your landing pages should have your logo placed strategically on the page. While displaying extravagant visuals on your landing pages may sound like a fabulous idea, A/B tests at HubSpot have repeatedly shown that including too many over-the-top images doesn’t actually help conversion. 4) Avoid visual clutter.

A/B testing 78

A/B testing Lead generation Conversion User Experience 78

Lead Fuze

JULY 7, 2023

A/B testing: Test different versions of your emails (subject lines, content, etc.) and see what works best with A/B split tests. Additionally, it offers email marketing tools like personalized emails, A/B testing, and automation to nurture prospects throughout the sales process.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

The 5% Institute

MAY 24, 2023

Finally, a strong emphasis on sales conversion ensures a positive user experience, leading to customer satisfaction, repeat purchases, and brand loyalty. First and foremost, focus on improving the user experience of your website. A/B testing can be a valuable tool in optimizing your conversion rates.

Conversion 52

Conversion A/B testing E-commerce User Experience 52

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Combine A/B testing with clickmaps for increased effectiveness. Maybe it’s accurate, maybe it’s not.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

MARCH 1, 2016

An interesting Quora answer from Braden Hoeppner on the differences between the two practitioners: Braden Hoeppner: “A UX designer is the person typically responsible for constructing the interaction or visual representation of a user experience project. Too many people just try to A/B test their way to better conversion.

UX 66

UX Conversion A/B testing User Experience 66

Lead Fuze

DECEMBER 5, 2023

Harnessing SEMRush’s Content Analyzer for Strategic SEO This tool goes beyond traditional keyword analysis by using an advanced language model to give insights on how you can create content that aligns better with Google Search algorithms. Boost your user experience and SEO with generative AI. Join the 13.3%

A/B testing 52

A/B testing User Experience Engineering Strategize 52

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. It’s all geared toward addressing concerns and helping users convert.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

AUGUST 29, 2023

The key lies in mastering Conversion Rate Optimization (CRO), a strategic process that involves refining various elements on your website to encourage more visitors to take desired actions such as making purchases or signing up for newsletters. Remember, it’s a tailored fit – experiment and measure for best results.

Conversion 52

Conversion A/B testing User Experience Technique 52

Hubspot

APRIL 6, 2012

The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Hubspot

MAY 29, 2019

Survey Anyplace is able to reflect your branding on surveys and allows you to build your own, and they've improved upon the user experience. You can also use MeetEdgar to run A/B tests on your content to find the most optimal language and content for your posts. Image Source. Price : Paid plans range from free to $20.83

A/B testing 78

A/B testing Price CRM Start-ups 78

Hubspot

MAY 9, 2017

When you succumb to fear, you often end up paying the price in the long run, with results like a bad user experience or looking like a copycat. When strategizing how best to achieve a goal, consider alternate solutions, try new methods, and conducts A/B tests. Why You Need Failure.

Pitch 78

Pitch A/B testing Clients User Experience 78

The 5% Institute

JULY 25, 2023

User-Friendly Design Ensure that your website is visually appealing, easy to navigate, and mobile-friendly. A positive user experience will keep visitors engaged and encourage them to explore your offerings further. Clear Call-to-Action Strategically place clear and compelling calls-to-action (CTAs) throughout your website.

A/B testing 52

A/B testing Lead generation Click Through Rate Sales 52

ConversionXL

APRIL 11, 2016

The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Vidyard created a campaign called “A Tale of Two Marketers” One marketer was named Post and Pray Pete and the other was named Strategic Sue.

Conversion 90

Conversion A/B testing Engineering Campaign 90

The 5% Institute

AUGUST 15, 2023

Conversion Rate Optimization (CRO) Maximize the potential of your website by optimizing the user experience. A/B testing, clear CTAs, and intuitive design can significantly impact your conversion rates. Nurture these leads with personalized communication to increase conversion rates. Want To Close Sales Easier?

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Hubspot

OCTOBER 14, 2016

There are many ways to make sure a webpage will pass a "blink test," but I'll go through two of the most important factors here. For one, you'll want to test how long the page takes to load and make adjustments if needed. Slower page load time leads to poor user experience and can result in an increase in page abandonment.

A/B testing 78

A/B testing Lead generation Contact Follow-up 78

Hubspot

DECEMBER 12, 2013

You don''t want people to experience that confusion on your landing pages -- it makes for a poor user experience that not many (if any) visitors want to go through again. Bonus: Having that type of experience on your landing pages means you''re missing out on more traffic, leads, and customers.

Real Estate 78

Real Estate A/B testing Contact Conversion 78

ConversionXL

OCTOBER 20, 2020

But it’s almost like having the tool itself became the end goal rather than improving the user experience. It wasn’t until we did some user interviews and usability testing that we realised our users had some serious issues with these forms. Resources to get it done.

Territory 77

Territory UX Cross-sell A/B testing 77

SaaStr

OCTOBER 11, 2023

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Those overly exposed to tech companies took a big hit in the last 18 months, and the fact that monday is so flexible possibly allowed them to enter into verticals they had no experience in.

Growth 70

Growth Non-Profits Construction Drivers/motivators 70

ConversionXL

SEPTEMBER 2, 2020

When was the last time you sat down to think strategically about your customer offboarding flow? Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Hang-ups in our user experience that we didn’t catch.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

Hubspot

JUNE 16, 2016

Speaking of smart CTAs, there are a number of strategic places to place smart CTAs on your website. What about user experience? Google removed sidebar ads in February 2016 to mainly improve user experience. That means beautiful design, flawless user experience, and making every email actionable and important.

User Experience 53

User Experience A/B testing Start-ups Launch 53

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Analyzing session length , or the amount of time the website or app is being used , can be helpful in finding mobile trends, flaws, and ultimately, how to improve users experience.

User Experience 58

User Experience X-functional Campaign Conversion 58