Remove Account management Remove B2C Remove Go To Market
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How to un-silo your organization and be more customer-centric

Martech

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Personalized communication. Lead scoring.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 113
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Mary Meeker’s 2025 AI Report

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy. Mary Meeker highlights a shift to real-time expectations across B2B and B2C. They want value, and they want it fast.

GTM 89
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 136
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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Ownership of the entire revenue lifecycle.

B2C 118
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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 111
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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Start-ups to watch: UserEvidence announces their $9M SeriesA this week, UserEvidence automates social proof for go-to-market teams and creates authentic customer stories at scale Pumped to see their rapid growth! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 126