Remove Account management Remove Closing Remove Cross-sell
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How to un-silo your organization and be more customer-centric

Martech

Sales is in charge of closing opportunities — and sometimes in charge of renewals. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Robust martech stacks support marketing and are barely used outside of marketing team goals.

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7 proven strategies for effective B2B customer retention

Martech

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. This can also surface helpful reasons for the sales or account management teams to call the customer. ” 5.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. The Framework : Account management wasn’t just retention—it was expansion revenue.

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

They take care of the repetitive, time-consuming tasks that slow you down, so you can focus on what matters most — connecting with customers, closing deals, and growing your business. Salesforce AI tools help you prioritize leads, automate emails, and generate smarter forecasts — giving you the insights you need to close more deals.

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B2B sales enablement: How to elevate your approach

Highspot

The problem these go-to-market (GTM) leaders face today is building B2B sales enablement programs that best support their teams—from brand-new business development reps to established account executives—in their efforts to close high-value deals at scale. What is B2B sales enablement?

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

The product is the lead, but the sales-assisted motion will help close the deal. PLS increases speed to close and it reduces the time reps use nurturing leads. This shortens the time needed to close deals. Learn more What is product-led sales? ” The prospect is now in a sales cycle without realizing it.

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