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Why account-based expansion is B2B’s next growth lever

Martech

Sales teams chase new logos for commission structures that favor new business. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth.

Growth 136
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Solving the Impossible Problem of Sales Commission Management

Salesforce

For decades, organizations of all sizes have struggled to effectively manage sales commission. Look up any organization with a sales team on a reputable employer review site and youll likely find at least one review, if not several, citing late, inaccurate, confusing, or constantly changing commission pay as a major criticism.

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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

If so, it may lead to commissions falling. A quarterback that can manage a team and plays over many, many months. And that will require account management by humans. AI Optimization Bonuses : Sales professionals receive incentives for improving AI effectiveness through feedback and optimization. Perhaps even 50%.

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

” What Revenue Operations Actually Means : “The operations team that supports the revenue function, which can support sales, design the quota, design commissions, and design go-to-market strategies and leverage data to make good strategies for the team.” Today, we call it the revenue operations function.”

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Dear SaaStr: What’s the Best Way to Build a Comp Plan for Account Managers Focused on Upsell?

SaaStr

Dear SaaStr: What’s the Best Way to Build a Comp Plan for Account Managers Focused on Upsell? Building a commission plan for Account Managers (AMs) is a bit different than for AEs (Account Executives) because AMs are typically focused on retention, expansion, and upsells rather than net-new sales.

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

And in this scenario, do you, do you cap their commission? Um, and so they manage that account maybe indefinitely until you build out that function and they’re rewarded for the growth. And then when I left consulting, which pays well, I was pretty excited to learn that I could also. Scott Barker: Yeah.

GTM 95
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A Framework For Your First SaaS Sales Comp Plan

SaaStr

Commission that is a Relatively Low % of the Dea l. Almost Complete Hand-off of Customers to “Others”, Customer Success, Account Manager, etc. E.g., no commission at all each month/quarter until you clear a hurdle. But then, Pay 2x as Much in Commission. So instead of a 10-11% commission, I paid ~25%.