article thumbnail

3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

But no one brain can be a conversion optimizer, designer, and content expert at once. Content marketing should be executed in tandem with your company’s account managers and client service representatives. It’s a quick, efficient, and natural way to prolong the lifespan of a one-time conversation.

article thumbnail

Rethinking BDRs?

Partners in Excellence

How could they possibly have a high impact conversation with senior people? It’s not the role, I think the role can be very impactful. They are expected to have credible/impactful conversations with those customers. How do we get more people that we call interested in having a conversation?”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Is A Human Process

Partners in Excellence

. “If it takes so many emails/dials to produce a conversation, to double the conversations, we simply double the emails/dials.” ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations.

Process 129
article thumbnail

A Plethora Of Data

Partners in Excellence

What you might track for a SDR is different than what you might look at for a channel manager, an account manager, a sales specialist. For example, in our company a key metric is the number of high impact conversations we have with prospects a week. For example, orders/revenue are trailing indicators.

Quota 98
article thumbnail

If People Buy From People, Why Are We Racing In The Opposite Direction?

Partners in Excellence

We engage in soliloquies not conversations. LinkedIn goes further in helping automate our relationships and conversations. ” It seems much of the drive for these applications of technology that depersonalize our communications and conversations is driven by the desire for volume.

article thumbnail

If Prospecting Is The Toughest Part Of Selling, Why Do We Put Our Least Experienced People In Those Roles?

Partners in Excellence

If they are successful, they more into the “real” sales jobs–AEs, BDMs, Account Managers. ” I would tend to respond, “The opportunity cost is too high, we can’t afford not to invest in this phase of the sales process! Clearly, these people were more focused on volume of conversations.

article thumbnail

What About Seller Personas?

Partners in Excellence

Our playbooks teach us about each of these roles, and guide us to engaging them in high impact conversations. But too often, our conversations break down. We know what they care about, we know how we should be talking to them, but we fall short in our abilities to actually have the right conversation.