Remove Account management Remove Cross-sell Remove Price
article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

B2B 135
article thumbnail

Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

article thumbnail

Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Pricing and packaging is the link between product and growth Pricing and packaging are more than just setting a pricethey help customers understand the value of your product, how they use it, and whether they stick with it long-term.

GTM 96
article thumbnail

From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. We have account executives, solution architects, SDRs, and specialists, and every function in the mix of those functions.

article thumbnail

Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands.

Service 69
article thumbnail

The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Seek pricing advantages : Structure offerings so customers save money by buying multiple products from you.