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Key Account Management: The Ultimate Guide

Hubspot

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

B2B 128
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Thriving in Sales: Strategies for Ongoing Success

APACSMA

Learn how to sell effectively in a remote or virtual environment. Sales Role-Based Learning Paths Role Courses Outcomes Sales Development Representative Certified Sales Development Representative Be able to generate leads, build relationships, and move leads through the sales pipeline.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130
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SaaS Case Study: How Customer Support Can Assist Sales Initiatives

Sales Hacker

Your customer and service teams work directly with the customer but at different stages of the sales funnel. If you have products to sell online , you need the two teams to work together for revenue and margin growth. Opportunity to upsell and cross-sell. Benefits of involving your customer support team in sales.

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Account Growth And Innovation

Partners in Excellence

If we have a PLG strategy, we may have a few users/seats, but we want to maximize the penetration of our products across the potential population of users within the account. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is cross sell.

Growth 68
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What is Inside Sales? Everything You Need to Know

Gong.io

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. When you book a demo with one of the team, you’re speaking with an insides sales representative. Outside sales reps, by contrast, sell on the road.