The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

SalesPop

MAY 21, 2021

Through the articles in this series, we’ve now covered all aspects of account management, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports account management. Back End Administration. Automatizer.

Account management 98

Account management CRM Pipeline Territory 98

RAIN Group

MARCH 24, 2021

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

Account management 140

Account management Launch Clients Closing 140

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

Account management 80

Account management CRM Pipeline Strategize 80

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

SalesPop

MARCH 12, 2021

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Comparison to a Familiar Product.

Account management 98

Account management X-functional Pipeline CRM 98

Hubspot

MARCH 18, 2019

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The benefits.

Account management 88

Account management Objectives and Key Results Cross-sell Non-Profits 88

Miller Heiman Group

APRIL 2, 2019

But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals. Strategic accounts are an important part of your company’s success.

Account management 110

Account management Strategize Objectives and Key Results Contact 110

Partners in Excellence

JANUARY 26, 2021

We’ve mechanized the process, focusing on our efficiency and less the customer buying experience. Customers become widgets in our efficient sales strategy. They are processed by SDRs, SEs, Demo people, Account Managers and others. Customers have always known that, we just seem to have lost our way.

Process 126

Process Sales B2B Quota 126

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

Customers 64

Customers GTM Account management Government 64

Miller Heiman Group

FEBRUARY 13, 2019

Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs. Meanwhile, your leadership expects you to initiate a top-to-bottom review of your strategic account management plan.

Account management 69

Account management Strategize Manufacturing Closing 69

Search Engine Land

JUNE 26, 2023

Most corporations have strict procurement processes that could be easier to navigate. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. I have been through this process for five different enterprise companies, and I have to say that it’s never easy.

Process 108

Process Negotiate Contract Legal 108

A Sales Guy

JULY 30, 2012

The single most important element of account management and one of the most critical sales skills is proactivity. Yet, unfortunately, far too many farmers or account managers leave too much to reaction or reactivity. The great advantage to account management is your access to data. This seems rather obvious.

Account management 116

Account management Strategize Gaming Start-ups 116

SaaStr

OCTOBER 10, 2022

A gap opens up when: – Sales abandons the customer the moment deal is closed – Support too reactive & slow to solve real issues – Deployment harder than should be. What I mean is, with most SaaS companies, there’s just a huge customer workflow break. So Customer Success becomes the default Gap Filler.

Customers 107

Customers Account management Closing Follow-up 107

Partners in Excellence

OCTOBER 31, 2016

There are always going to be problems, the customer is, at times going to be dissatisfied and unhappy. Incumbency creates a different set of problems with our accounts. The customer knows us, knows our products—warts and all. The customer knows us, knows our products—warts and all.

Account management 85

Account management Government Strategize Customers 85

Partners in Excellence

SEPTEMBER 14, 2022

As a refresher, that post is “The foot bone connected to the leg bone… ” Our customers face the same challenges! This represents a huge opportunity for sellers to help their customers. Great sellers, help their customers connect the dots between the different parts of the organization.

Customers 52

Customers Account management Represent Process 52

Sales Pop!

JUNE 4, 2023

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. Processes Every activity a company undertakes is a process, and these processes must be as efficient as possible. Each of these is a process and must remain in constant tight coordination.

Technology 52

Technology Technology Process Construction 52

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. The customer value squad must be empowered to make decisions and be held accountable for the results. Efficiency optimized processes and management was professionalized. There is no checklist,” Schaub said.

Customers 91

Customers Hospitality Territory Sports 91

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 74

Customers Contract Cross-sell Account management 74

SalesPop

MARCH 20, 2022

In this Expert Insight Interview, Brent Keltner discusses how to transition elegantly from sales to customer success and develop that as a continuum. This Expert Insight Interview discusses: How customer success has changed in the subscription-based economy. Why organizations must work hard to make the customer experience seamless.

Customers 98

Customers Contract Sales Account management 98

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

VanillaSoft

SEPTEMBER 15, 2021

Perfecting the sales process is one of the most effective things a revenue-generating team can do. One of the most crucial aspects of a great process is assigning (and refining) the roles of everyone on the team — from sales development rep to account executive (and anyone who happens to be in between). The art of the trade.

Process 96

Process Sales Appointment CRM 96

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-sell 110

Cross-sell Customers Growth Contract 110

Partners in Excellence

JULY 31, 2020

We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the customer buying group. I kept asking, “Who owns the business problem?

Customers 143

Customers Technology Technology Sell 143

Gong.io

AUGUST 3, 2022

For SaaS and subscription businesses, customer success is a key revenue driver. Closing new contracts is important, but retaining and increasing revenue from existing accounts is crucial for maintaining and growing ARR. So, how exactly do you measure if a customer is “successful” (and what does that even mean?). Onboarding.

Customers 87

Customers Cross-sell Contract Price 87

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 93

Customers GTM Growth Clients 93

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. But what about your customer base?

Customers 96

Customers Pipeline Growth Pitch 96

SaaStr

MARCH 19, 2021

When we started TaxJar, we did it with small business customers in mind. As we matured as a company, though, so did our product — and that caught the eye of larger customers. . Of course, we were excited by the opportunity those larger customers represented, but it scared us a bit, too. There was a lot we didn’t know.

E-commerce 102

E-commerce Customers Finance Account management 102

SaaStr

MAY 25, 2020

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. “We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat. ” — Claire Gunter, Sr Partner Account Manager, Algolia. “Simplicity.

Closing 132

Closing Process Contract Price 132

Partners in Excellence

APRIL 26, 2021

We tend to take for granted that our customers know how to buy. Too often, our customers get derailed in their buying journey, they want to buy, they need to buy, but they don’t know how to navigate the process and the hurdles put up by their own organizations. Customers need our help! Buying is never easy.

Customers 94

Customers Contract Legal Negotiate 94

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? How can you increase long-term customer retention? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

Sales Hacker

MARCH 3, 2021

That’s how your customer experience should be. Salespeople create relationships, but it has traditionally been up to the customer success or account management team to nurture them. However, both teams must be aligned every step of the way, with one common goal in sight: delivering the best possible customer experience.

Process 76

Process Assembly Line UX Drivers/motivators 76

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. You know, the drill: be nice to your customers, sort out their issues quickly, and they stick around forever.

Gaming 99

Gaming Negotiate Technique Account management 99

Hubspot

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. What are the steps of a sales process?

Process 101

Process Objectives and Key Results Sales Negotiate 101

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Pointclear

NOVEMBER 7, 2011

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Have we beat competitors in head-to-head opportunities this year?

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Hubspot

DECEMBER 7, 2020

A sales process is like a figure skating routine. Yes, the two are fundamentally similar, and while neither salespeople nor figure skaters can deviate too far from their predetermined routines, they can certainly find ways to simplify those processes. Simplifying Your Sales Process. How to Simplify Your Sales Process.

Process 86

Process Objectives and Key Results Sales Prospecting 86