Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. With all of this in mind, the CRO is in charge of developing the go-to-market strategy and keeping everyone in the organization apprised of their role in that plan. Ownership of the entire revenue lifecycle.

B2C 121

B2C Pipeline SQL Strategize 121

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. exit to Cisco.

GTM 111

GTM Launch Education Account management 111

SaaStr

JUNE 6, 2022

What we’ve actually seen is a sea change in the way that banks think about FinTech and technology in general. That allows us to have a very different go-to-market strategy. Zach Perret’s Key Takeaways on Building a Platform: Go slow at the beginning, and make sure you get it right.

Account management 115

Account management Engineering Technology Technology 115

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. Get great at list building. Pricing is always evolving.

Non-Profits 129

Non-Profits Price Contract Start-ups 129

Sales Hacker

NOVEMBER 8, 2021

While many SDRs and BDRs look to standard closing roles as the next step in their career paths, a growing number of young sales professionals are looking beyond account management as they plan out their career. Within the go-to-market world, CS and PS can overlap. What else is out there?

Clients 117

Clients Sales GTM Technology 117

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 121

GTM Niche CRM Account management 121

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Heinz Marketing

MARCH 6, 2019

Many companies today invest in more technology than they have the resources or maturity to justify. That said, as a company’s account based efforts mature, they often recognize opportunities to scale or improve process, and that can lead to incremental technology investment. ERIC : No, it really doesn’t.

B2C 78

B2C Drivers/motivators Account management B2B 78

Hubspot

JUNE 8, 2021

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. It's good to check how much travel is involved, what technology you'll have access to, and what performance metrics you'll be evaluated against. Account Manager. Regional Sales Manager.

Commission 94

Commission Territory Finance Inside sales 94

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B Contact 27

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. What Managed by Q does. The Benefit of Starting Out in Account Management.

Customers 65

Customers Account management X-functional Hospitality 65

Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

Strategize 61

Strategize Account management Technology Technology 61

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. What technologies do they use?

GTM 125

GTM Growth Start-ups Clients 125

Sales Hacker

FEBRUARY 5, 2019

This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy. However, when moving up-market to companies with 1,000+ employees, the game changes.

Product 67

Product Contract Cross-sell Account management 67

Sales Hacker

NOVEMBER 14, 2019

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.

Technology 80

Technology Technology Cross-sell Referrals 80

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. We are truly living in a cloud first world today, where businesses not only understand, but they now embrace and are looking to lead with technology solutions from folks on this Zoom, who are cloud first and providing that next generation of solutions.

Non-Profits 93

Non-Profits Strategize Trust Growth 93

Sales Hacker

SEPTEMBER 9, 2019

Over the years, I’ve seen many companies jump onto the account-based bandwagon and claim they do ABM and ABS (or have features that support it). It’s an entire go-to-market strategy. RELATED: Everything You Need to Know About Account Based Sales [Guide]. 7 Steps To Successfully Scale Account-Based Programs.

Prospecting 81

Prospecting Sales Follow-up Contact 81

Sales Hacker

APRIL 21, 2021

Proliferation of marketing and sales technology. Develop a strong understanding of a basic sales process from top to bottom and think about where processes need to be improved and what technology makes things more efficient.”. Revenue Accountant. Manager-level roles. Revenue Operations Manager.

Finance 117

Finance Cross-sell SQL GTM 117

Partners in Excellence

JUNE 9, 2019

In the complex domain, we will probably need a team oriented sell, with subject matter experts, account managers, people with problem solving expertise and so forth. Increasingly, whether it’s new technologies, new business models, societal or governmental we are increasingly vulnerable to disruption.

Cross-sell 78

Cross-sell Sell Account management Education 78

Lead Fuze

DECEMBER 1, 2021

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. There are many analytics companies, but this one is focused on a specific market. Managing accounts after the sale is made.

Sell 52

Sell Account management Contract Price 52

Sales Hacker

JUNE 17, 2019

She spent 20 years growing technology companies through her focus on delivering strong go-to-market strategies, building demand gen engines, opening new channels of revenue and developing customer success and account management programs.

Contract 82

Contract Drivers/motivators Sales Price 82

SalesLoft

DECEMBER 19, 2023

Get the best from every player with a revenue workflow platform One of the advantages of workflow technology is its capacity to slash the administrative burden that bogs things down. The solution, then, is not just layering another piece of technology on top of an already bloated tech stack. Technologies come and go.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Territory Legal 52

Sales Hacker

SEPTEMBER 16, 2019

A good way to think about this is to ask yourself, “Is our product something we’d be likely to buy on impulse, say, in response to a Facebook ad, or is it more like an expensive technology that would change the way our company operates?”. Outside sales will be a better fit if your organization: Sells physical products or complex technology.

Outside Sales 98

Outside Sales Inside sales Profit margin Sales 98

Lead Fuze

DECEMBER 2, 2021

The Foundation of an Account Targeting Strategy Program. ABE is more than just a marketing ploy or sales technique — it’s an attitude. This strategy is a go-to market approach that combines personal marketing, sales and success efforts to drive engagement at named accounts. Just to give you an idea.

Technique 52

Technique Technology Technology Cross-sell 52

Lead Fuze

DECEMBER 1, 2021

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. There are many analytics companies, but this one is focused on a specific market. 3) Market Readiness – Do you have a go-to-market plan?

Product 40

Product Account management Contract Price 40

SaaStr

DECEMBER 17, 2019

Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. Zach : Go for it. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. That allows us to have a very different go to market strategy.

Finance 85

Finance X-functional Non-Profits Launch 85

SBI

JULY 12, 2018

Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. InsideView helps companies explore new markets, align sales and marketing to execute a strategic go-to-market plan, and track performance in real-time so companies can adjust quickly.

Gaming 41

Gaming Territory Contact Drivers/motivators 41

Sales Hacker

APRIL 21, 2022

We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. During this journey, we learned a ton about how to move up-market. The ICP determines decisions across the company from the go-to-market to product strategy. Product usage.

Cross-sell 104

Cross-sell Legal Contract Price 104

Sales Hacker

JULY 24, 2018

Transitioning from individual contributor to manager [5:26]. Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. Sam Jacobs: What are the things you think you did particularly well that enabled you to make that transition from individual contributor to manager?

Negotiate 46

Negotiate Strategize Sales Pipeline 46

SalesLoft

JULY 11, 2019

Stephanie: We built up a super strong account management and account strategy function at Wildfire in the months prior to the acquisition by Google. In order for us to win upmarket, in order for us to really capture the mindshare of big strategic customers, we can’t just sell on the value of our technology working.

Engineering 45

Engineering GTM Territory Niche 45

Spiro Technologies

JANUARY 26, 2023

Glassware kind of straddles print stock, paper stock versus apparel because of the technologies. And the technology in glassware is all about how you get the item itself to the print method. So more technology in it and more nuances than people think in screen printing. Adam Honig: Gotcha. What do you see coming up next?

Customers 52

Customers E-commerce Drivers/motivators Technology 52

SBI

JANUARY 31, 2020

. - ndrew Gilman, Head of Marketing, NWN Corporation. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority Engine TM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory.

Territory 22

Territory Engineering Strategize Technology 22

Heinz Marketing

SEPTEMBER 26, 2022

We have this same conversation I feel like in terms of who owns the BDR function, who owns sales development, and sales marketing, doesn’t matter as long as they’re doing the right job, as long as it’s integrated appropriately into your sales and marketing, your go to market system so that it has a bigger impact.

Pipeline 52

Pipeline Sales Niche Start-ups 52

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. It is said that organizations with an ICP framework have a win rate of at least 68%. This customer data goes beyond numbers.

Customers 59

Customers Cross-sell Represent Up-sell 59

Heinz Marketing

OCTOBER 24, 2022

Yeah, there’s a whole account management side of this that gets really, really interesting. I need an implementation tool to help my sellers go to market, and I need a CRM to organize all that together.” ” What’s missing in that list is marketing automation. In good markets, things get hard.

Pipeline 45

Pipeline Sales CRM Start-ups 45