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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year. ” Ads accounted for about 20% of Instacart’s $1.5

Retail 102
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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. What has Google said?

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

“(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved.

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Programmatic advertising gives you all those good, actionable insights into campaign performance. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What are the advantages of programmatic advertising? In the U.S.,

Retail 105
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Sales & Marketing: Earning Trust with Sophia Bernard

criteria for success

In today's episode, we stray away from sales to learn a bit about the worlds of advertising, marketing and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency. The value of storytelling–in both marketing and sales. Happy selling!

Trust 52
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10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. Apollo Drift Smartlead Zoovu Tact.ai SalesWhale Dooly OutreachWriter TopOpps Reachout AI Woodpecker Exceed.ai

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Meta rolls out genAI features for advertisers

Martech

Meta is also testing the ability to create text that fits specific brands’ voice and tone while suggesting key selling points to include in the ad’s message, according to the company. Email: Business email address Sign up now Processing. The post Meta rolls out genAI features for advertisers appeared first on MarTech.