Neuroscience: video makes people happier than text
Martech
AUGUST 23, 2021
Simon’s team monitored the following variables: Attention; Valence (how much the brain enjoyed the experience); Arousal (how alert and awake the brain was as it engaged in an experience); Fatigue; Working memory (cognitive workload); and Motivation to act (to keep doing what you’re doing or to keep engaging in in a circumstance).
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