Cience

APRIL 27, 2020

Nearly all B2B marketers use email to distribute content ( 93% to be exact ). With shelter-in-place, there are now fewer Go To Market channels and smaller budgets (influencer marketing may never rebound either), so email and phone channels will be more critical to sustaining business and angling for growth through the next couple of years.

Hospitality 66

Hospitality Angle Contract Appointment 66

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 72

GTM X-functional Start-ups Campaign 72

Heinz Marketing

JULY 5, 2021

We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. And if you want to check out any of our past episodes, we are getting close to 300 episodes of Sales Pipeline Radio, all available on demand at salespipelineradio.com. If you like what you hear today, this is what we do.

Pipeline 122

Pipeline Start-ups Sales Go To Market 122

ConversionXL

OCTOBER 7, 2022

There are ways to do this without drastically increasing your marketing spending. To fully optimize CAC, look closely at your sales and marketing costs. Can you lower costs by removing steps to market or sell your product (e.g., The success of every marketing campaign hinges on the effectiveness of your website.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

FEBRUARY 6, 2014

During this time, we started thinking Kickstarter could be a great avenue to go to market. Develop a newsworthy angle and press release for the first few days of your campaign. Kickstarter Co-Marketing. September-November 2013: We made 5-10 plastic 3D printed prototypes on John''s 3D printer.

Campaign 78

Campaign Commission Angle Follow-up 78

Sales Hacker

SEPTEMBER 29, 2020

It surprised us about how the market thought of those products that already existed. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. How has been the sales evolution of the go to market motion for LinkSquares?

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Sales Hacker

DECEMBER 8, 2020

They’re static and haphazardly reaching out to accounts that aren’t ready to close. And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. They’re fumbling around with junk leads, just absolutely junk leads, static lists, these lists don’t change.

Sales 115

Sales E-commerce Technology Angle 115

Highspot

OCTOBER 23, 2023

Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. Companies can enjoy continued success by closely tracking the KPIs established in the pre-launch phase and adjusting based on this data.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM 86

GTM Negotiate Profit margin Contract 86

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. I was more of an end user guy closing large opportunities, and had to find the right person. So we work within many vertical markets.

Pipeline 72

Pipeline Territory Sales Healthcare 72

Veloxy

FEBRUARY 15, 2024

The Hardcore Closer Podcast The Hardcore Closer Podcast with Ryan Stewman offers modern sales techniques to boost leads, close rates, and sales across industries. Podcasts like ‘Closing Deals in Heels’, ‘The Confident ClosHER Podcast’, and ‘She Sells Radio’ are designed to empower women in the field of sales.

Gaming 233

Gaming Sell GTM Technique 233

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. The conversation and innovation at Unleash is a great reminder to constantly evaluate the way that our sales and marketing teams stay aligned with the right tech, data and processes.”.

GTM 59

GTM Objectives and Key Results Angle Legal 59

SaaStr

JULY 11, 2019

You go from the leanest organization and very small SMB, to closing seven figure TCVLs for enterprise. However, doing a product to the enterprise, that was something that we were not expecting how difficult it was going to be. It took us a couple of years to even get close to that. Tiago Paiva: Oh yeah. I’m kidding.

Launch 108

Launch Technology Technology Up-sell 108

SaaStr

FEBRUARY 7, 2020

And I was–also worked with Aaron quite closely on raising the B round of funding. Karen Page: I think part of it is understanding the formulaic approach to go to market. That might be a good time to continue to AB test your go to market approaches. You need to figure out what other angles can you push on.

Strategize 80

Strategize Pitch Growth Networking 80

SaaStr

JULY 30, 2018

I actually ended up staying very close to sales, even though I’m a technology founder. I often speak to founders selling to enterprise companies and they say it’s been three quarters and they haven’t closed any large accounts. I’d love to hear about the VC angle presented in Europe versus the US.

Cross-sell 84

Cross-sell Up-sell Sales Start-ups 84

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? *

Pipeline 81

Pipeline Cross-sell Launch Start-ups 81

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Gaming 63

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 112

GTM Construction Up-sell Cross-sell 112

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. A close cousin of this is cohort analysis. So that’s one example of many.

E-commerce 117

E-commerce Price Start-ups Gaming 117

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM 63

GTM B2B Follow-up Campaign 63

SaaStr

APRIL 1, 2025

While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer. At SaaStr, meeting sponsors in person didn’t dramatically change close rates but increased deal size by 30%.

GTM 80

GTM Territory Cold Call Price 80