article thumbnail

Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. You have been hired by a local real estate agent to improve the SEO of their website. Format your answer so that it’s easy to follow. You have been hired by a local real estate agent to improve the SEO of their website.

article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. Depending on who you follow, Twitter can give you the view of people like journalists and politicians, who help shape the broad discourse.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. If users are prompted to create an AI overview, a certain portion will follow through and create one. But how big will that impact be? Number of ads slightly increasing.

CTR 133
article thumbnail

5 Steps to Take for Effectively Renting a Property in Denver

Sales Pop!

The main challenge most rental owners face in Denver real estate is not having a tie-up with a reliable and experienced property management company. There are numerous legal requirements and local rules to follow while renting a property. Tie up with professional property managers.

article thumbnail

Tangential SEO: How to use Google Bard to find content ideas fast

Search Engine Land

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. When you research the topics they like to read about, you also learn more about your industry, making you a real expert in audience research.

Niche 96
article thumbnail

What is evergreen content and why it’s important for SEO

Search Engine Land

By the same token, evergreen content always looks green, fresh, and up to date – even if it was published two years ago. How to invest in stocks Foundational knowledge on a topic, like this beginner's guide to investing in stocks by Investopedia , is prime real estate for evergreen content.

article thumbnail

A Marketers Guide to TF-IDF Optimization for SEO

ConversionXL

For example, if you’re a SaaS owner and want to know how to attract more traffic using SEO, you’re likely interested in learning about the following topics. An “SEO guide” could cover the following: SEO audit; Technical SEO; Backlinks; Page title; H1, H2. It’s not a magic button by any means, but those small changes can add up.