Remove Angle Remove Manufacturing Remove Promote Remove Service
article thumbnail

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As such, I had the opportunity to visit hundreds of manufacturing locations throughout my career.

article thumbnail

21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

They sell the customer on a product or service and compel them to learn more. FedEx has found a unique part of its service that customers value. As catchy as the line is, it only works because it services a need and addresses a gap in the market. Fabletics isn’t a unique brand, but it’s found a unique angle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over.

Angle 76
article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

I worked with a company that manufactured moisture-resistant flooring adhesive. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. This Quora feed dedicated to software-as-a-service pricing strategies.

Niche 133
article thumbnail

This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about. Here’s why.

article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

In others, like diamonds, it’s been manufactured. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. lovevalgeisler) November 5, 2019.

Customers 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

In others, like diamonds, it’s been manufactured. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. lovevalgeisler) November 5, 2019.

Customers 101