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Advanced ways to use competitive research in SEO

Search Engine Land

With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. You might not rank above your competitor just by using their brand name.

Angle 117
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How to Harness the Power of Data to Elevate Your Content

Hubspot

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Use visual data as a jumping-off point for your presentations.

Angle 78
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3 Social Media Lessons For Global Marketers

Hubspot

The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. Culturally, Germans tend to be very private and do not freely share personal information. Let’s apply this mindset to leveraging social media for marketing around the world. Photo Credit: noticelj.

Angle 78
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How to create local content that builds trust and drives sales

Search Engine Land

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market? What you do.

Trust 80
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7 Steps to Building Stronger Sales Relationships with Human-Centric Problem Solving

Sales Hacker

Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. And by stripping a market problem back to the challenges faced on a human level by the end-users, IDEO uncovered a problem worth solving. Adults use their fingertips, and kids use a fist.

Trust 90
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Psychology for Marketers: 9 Revealing Principles of Human Behavior

Hubspot

On the other hand, if you approach it from the angle that there are only a few products total, so get it now, the principle won’t be as effective. For example, people will most likely remember that your presentation was generally about blogging for business -- not necessarily the details about writing and editing blog content.

Angle 78
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7 Steps to Becoming a World-Class Real-Time Marketer

Hubspot

Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Real-Time Marketing Is the Future of All Marketing. Has your team experimented with real-time marketing?

Angle 78