ConversionXL

OCTOBER 13, 2015

How “sticky” is your product for new users? Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Sales Hacker

MARCH 4, 2025

Your go to market motion has to be driven by the product. It has to be driven by what the product can do and the value that the product drives for the customer. And the reason we had very strong PLG motions was that the, is that the product is incredibly intuitive and delightful. That’s just marketing.

GTM 75

GTM X-functional Start-ups Campaign 75

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. There are many ways to do this in R, most commonly the out-the-box factanal() function.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MAY 14, 2014

Avvo – a legal directory, free legal advice, and lawyer Q&A platform – began focusing on CRO as they transitioned from developing a great product that started growing organically, likely due to finding product/market fit. Being able to translate the complexity of a heatmap is like reading an X-ray.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We love InsightSquared. Welcome to the show.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. There are many ways to do this in R, most commonly the out-the-box factanal() function.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

SEPTEMBER 5, 2018

Put simply, the CTA should align with the visitor’s interest; someone on the product page is interested in clicking ‘Buy Now’, whereas someone on a content page will be interested in ‘Reading More’. may want to push finance more -- as the value of the products being sold is significantly higher. Product or Company Reviews.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. On the contrary, the licensee will have a better product to sell with the OEM partner’s added value.

GTM 88

GTM Negotiate Profit margin Contract 88

PandaDoc

FEBRUARY 27, 2023

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. The techniques you employ will depend on the product, vertical, customer, and other factors.

Closing 52

Closing Contract Technique Referrals 52

SaaStr

SEPTEMBER 13, 2020

They have this unique ability to evangelize your product in the market, learn from your early customers what they like, what they don’t like, bring that feedback loop into product, into marketing, and really start to make that flywheel work. It might just be the camera angle. We’ve obviously all used the product.

Non-Profits 94

Non-Profits Strategize Trust Growth 94

ConversionXL

AUGUST 15, 2014

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people , and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach. Here’s the product sir, I sure do hope you buy it.”. Deconstructing Nike.com’s Product Page.

Product 98

Product X-functional User Experience Angle 98

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. How to Keep the Culture Tight and Maximize Productivity When Wade started a fully remote team, it did lead to employee happiness to some extent. Quora is dead.

B2B 119

B2B Angle X-functional Trust 119

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. If you want more product adoption, market to your user base. . We all have product defects, we just don’t know where they are and how much they cost us.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Heinz Marketing

APRIL 11, 2022

I’ll circle back to that second since that’s probably more from like a consumer angle. I mean, even awareness about some of those very functional things need to kind of be surfaced. I think we need to create a series, not Blockchain for Dummies, but like a series, What the F is X? Phyllis : Yes. Just what is this?

Pipeline 111

Pipeline B2B Go To Market Sales 111

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. It isn’t about your product. All the social media handles that Microsoft has for its products, for corporate are managed out of her command center. You’re a storyteller.

Pipeline 77

Pipeline Sales B2B X-functional 77

Sales Hacker

APRIL 1, 2025

The moments when you’re not in the class and seeing the, the services team hanging out with the sales team, the product folks hanging out with the CS folks, those bond bond bridges that become very vital in day-to-day work. And, um, having a point of view about Dynamics plus the other Microsoft products. The other thing is just.

GTM 64

GTM Up-sell Start-ups Gaming 64

Hubspot

SEPTEMBER 11, 2018

Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. These are slight annoyances -- but aren't keeping the company from functioning. Of course you have.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. We had way too many bugs, latency had grown to too long and crashes were a problem with the product.

E-commerce 119

E-commerce Price Start-ups Gaming 119

Sales Hacker

APRIL 15, 2025

Sign up here: [link] GTM 142 Episode Transcript Udi Ledergor: Just focus on building a great product people love. You need to understand who your audience is and what value the company, the product, and the service provide. They bring in marketing too early before there’s any sliver of product market fit.

GTM 64

GTM B2B Follow-up Campaign 64

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). Nir Eyal: How to Build Habit-Forming Products. Angle (motivation you provide – both conscious and non-conscious). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Quantify your findings (~3 out of 6 said X). New functionalities, features.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77