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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And, um, everything that could go wrong in this launch. Scott Barker: Super cool.

GTM 77
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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. For example: SaaS businesses use Deal Desks to handle lengthy sales processes for custom features that need to integrate with their existing technology.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. B2B Marketing has become increasingly systematic driven by the over-adoption and over-reliance on technology. The post What is the significance of Oracle’s Fusion Marketing launch?:

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Campaign management software: Everything you need to know

Search Engine Land

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. All team members working on a marketing campaign must be organized before, during and after launch to be efficient and informed. Modern marketing campaigns often have many moving parts.

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Campaign management software: What can it do for you?

Martech

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. Once the campaign is launched, campaign management tools will help automate the data collection and insight generation. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Of late, some marketers have taken this concept to the extreme, pumping out content at assembly-line pace. Not necessarily.