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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

What use is it for a graphic designer to create images 10 times faster if it still takes a week to get through the approvals process? Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. It means embracing new technologies and methods. Deming believed that quality should be built into the process from the start.

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6 signs that you need to automate your RFP process

PandaDoc

The Request For Proposal (RFP) process is broken, flawed, and disorganized. When you’re down in the weeds, entangled in the messy process, it can be hard to figure out how to make improvements. Luckily, technology is our saving grace. If you were to time your RFP creation process, how much time gets sunk into each one?

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

” “Can we improve processes upstream, by helping our suppliers improve what they are doing with us?” ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?”

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. But we seem to miss out on the fact that our buyers have discovered the same tools and are using them to help them in their buying process. 57% of those fail because of decision confidence, otherwise known as FOFU.

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We Get Specialization Wrong!

Partners in Excellence

So specialists in check processing helped customer re-engineer their processes. And a concept called distributed computing was emerging and I relied on bringing in those specialists to help my customer think differently about this emerging technology, and how where they might use it.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assembly lines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills. But there are limitations to this.

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