Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Experts have been discussing brand building as the future of B2B marketing for some time. Too much B2B marketing is diluted, repurposed offers. We’re in content shock.

Pipeline 115

Pipeline B2B Cross-sell Education 115

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign 64

Campaign B2B CRM Represent 64

Heinz Marketing

JUNE 25, 2025

How do I measure Net Promoter Score (NPS)? ” Responses are grouped into: Promoters (9–10) Passives (7–8) Detractors (0–6) NPS = % Promoters – % Detractors Track trends over time and segment by product line, customer type, or CSM coverage to find actionable insights. How often should I review CLG metrics?

B2B 88

B2B Cross-sell Referrals Drivers/motivators 88

Martech

JANUARY 7, 2025

Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g., Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. Processing.

B2B 109

B2B Promote Follow-up Lead generation 109

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Buyer helps B2B customers find products, make purchases and track orders. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights.

Launch 118

Launch Pitch Represent Campaign 118

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Dig deeper: 6 simple automations every B2B organization needs to have 2. Time-sensitive promotional offers. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers.

High impact 113

High impact Click Through Rate Non-Profits Promote 113

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Email Campaign Automation 2. Pre-built Templates Using pre-made templates for sales funnels and campaigns can save you time. What is Sales Funnel Software?

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Increased steps to viewing a specific email.

Campaign 132

Campaign Promote Technique Follow-up 132

Search Engine Land

AUGUST 30, 2024

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. Want to ask your own question of MarTechBot? Give it a try.

B2B 105

B2B Customers Education Campaign 105

Martech

MARCH 31, 2025

On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. Its a memory-driven feature that can feel tone-deaf or intrusive in a B2B networking context. Be sure to ask permission, keep it light and test your campaigns with a small audience to gauge reception. Small moves, big impact.

B2C 124

B2C B2B Drivers/motivators Negotiate 124

SaaStr

JULY 7, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Forget A-tier prospects. Budget Authority : 78% have direct purchasing power or significant influence Company Scale : Average revenue $50M+, with 27% at Enterprise ($40M+ ARR) Decision Speed : 60% faster sales cycles compared to other B2B channels Deal Value : 3.2x

Pipeline 86

Pipeline CTR Contract Strategize 86

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Martech

JANUARY 7, 2025

The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles. Buyer, which helps B2B customers find products, make purchases and track orders. Merchant , which does all the site-related tasks for merchandisers, including promotions, product descriptions and insights.

Launch 129

Launch Represent Engineering CRM 129

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Why we care. Building on video. Image: LinkedIn.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Promote 121

Promote Click Through Rate User Experience Education 121

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

Lead generation 130

Lead generation Process Education A/B testing 130

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns.

B2B 138

B2B A/B testing Campaign Promote 138

Heinz Marketing

AUGUST 20, 2020

How cool is it that the most effective way to market your B2B company is also the most cost-efficient way to market it? Now take your own experience as a B2C consumer and apply it to the B2B space. Your B2B company is gaining visibility and is being promoted to like-minded individuals at similar organizations.

B2B 142

B2B Customers Drivers/motivators Promote 142

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. CTV is a growing channel for many marketers, including B2B businesses. Why we care.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

Campaign 131

Campaign Quota Promote Prospecting 131

Heinz Marketing

AUGUST 11, 2021

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

Campaign 122

Campaign Manufacturing Transportation Promote 122

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client.

B2B 104

B2B A/B testing Prospecting Lead generation 104

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

B2B 142

B2B Campaign Technology Technology 142

Martech

MARCH 26, 2025

Some B2B partners are making that happen at an upcoming webinar. They will also promote the survey and the webinar about it. You’ll promote it, and your partners will, too, because they’ll want to get the research out. Run social media campaigns featuring qualitative survey responses.

Launch 120

Launch Promote Campaign Trust 120

Martech

AUGUST 6, 2024

Aflac branding thrives on social media and through mass-market campaigns. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Promote 119

Promote Trust Service Referrals 119

Heinz Marketing

AUGUST 26, 2020

Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions. The Nine Questions for a B2B Buyer Persona. By Win Salyards , Marketing Coordinator at Heinz Marketing. Next Steps.

B2B 141

B2B Campaign Represent Education 141

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

B2B 122

B2B Customers Teamwork Campaign 122

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Promoted posts These are Reddit’s primary ad formats for beginners. Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. The different ad formats available. Processing.

X-functional 85

X-functional Niche Promote Represent 85

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 128

Campaign Gaming Education Technology 128

Martech

FEBRUARY 22, 2023

ad campaigns and creator marketing activations. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. Technology and B2B content already exist in the platform.

B2B 124

B2B Launch Entertainment Campaign 124

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey.

B2B 134

B2B Cross-sell Campaign CRM 134

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect. Promoting a business or company. In summary, social networking tools are a great resource for B2B companies.

B2B 135

B2B Networking Promote B2C 135

SaaStr

JULY 14, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Stop wasting budget on generic B2B audiences. Stop settling for mixed audiences. Start dominating where industry leaders gather, evaluate solutions, and make purchasing decisions.

Relationship building 74

Relationship building B2B Pipeline Trust 74