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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

In B2B demand generation , buyer groups have become more important than individual buyers. Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance).

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3 tips to maximize your ROI at events

Martech

Duplicates, outdated info and incomplete profiles can seriously hinder your networking efforts. Incorrect contact details or duplicate records can lead to overlapping outreach, frustrating potential clients and damaging your reputation. Treat networking as building personal connections rather than just a business exchange.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages.

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The complete guide to social selling for B2B sales

Highspot

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. The good news?

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% 75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” Source: Gartner ​.

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The Ultimate Guide to Building a Lead List

Hubspot

A contact or company may not be an immediate opportunity, but they advocate for your company and its products and services to other companies. I generated many of my own sales leads through cold-calling and networking. If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1.