Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 101

GTM Engineering Electricity X-functional 101

Highspot

JUNE 23, 2025

But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year. Imagine your team is launching a new product. Improving commercial productivity Leading B2B companies are increasing sales and marketing investments, but they’re not just hiring more people.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. How do you actually launch one that gets the job done? This edition walks through five different paths to launch an AI agent. Build from scratch This is the most powerful (and the most complex) way to launch an AI agent.

Launch 79

Launch GTM SQL CRM 79

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

B2B 112

B2B Launch Go To Market Start-ups 112

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing should have stepped into a larger strategic role as revenue movements evolved. “The volume game has simply been automated and accelerated. Spam damages your brand.”

GTM 106

GTM Strategize Pipeline Engineering 106

Martech

JULY 17, 2025

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. 25% spike in engagement.

GTM 56

GTM B2C Finance Government 56

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. If your marketing promises simplicity, but your onboarding feels like homework, trust erodes. They aren’t. Take a brand like Notion.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Simplify the Learning Process Start with the most critical selling points, then go deeper as needed.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

MARCH 26, 2025

Some B2B partners are making that happen at an upcoming webinar. They are using the events-first approach and having the webinar launch survey-based research. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it.

Launch 120

Launch Promote Campaign Trust 120

SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion.

Growth 77

Growth Cold Call Cross-sell Account management 77

SaaStr

JULY 6, 2025

Revenue Arbitrage Here’s a hidden growth lever: 85% of monthly active users are outside the US, but only 53% of revenue comes from international markets. This massive geographic monetization gap suggests significant pricing optimization and go-to-market expansion opportunities. The B2B IPO of The Year?

Represent 106

Represent Education Growth Pipeline 106

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

Growth 77

Growth GTM Product Government 77

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 74

GTM X-functional Start-ups Campaign 74

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Trying to exist to make that easier.

GTM 69

GTM Legal Contract Go To Market 69

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. Thanks in large part to a presentation by former HubSpot CRM Mark Roberge at SaaStr, HubSpot customer Ecobot decided to pursue the same model when launching its software platform for environmental consultants.

Retail 36

Retail Manufacturing GTM Price 36

Sales Hacker

JULY 1, 2025

With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster.

GTM 78

GTM Growth Sell X-functional 78

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 84

GTM Customers Construction X-functional 84

Martech

JANUARY 6, 2025

A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. New product or service launches. Dig deeper: Whats the role of marketing in a crisis? At product launches, we rely on the product manager. FAQs still appear frequently on both B2C and B2B websites.

Go To Market 132

Go To Market Legal B2C Strategize 132

SaaStr

DECEMBER 11, 2024

Founder-Driven AI Innovation Seema Amble, Partner at Andreessen Horowitz shared that something they’re seeing across their portfolio of founders, especially the ones launching an AI product or a standalone product is boost their founder-level engagement on the human side of AI.

B2B 113

B2B Contract Negotiate Legal 113

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. Ready When AI Hit and Went All-In When ChatGPT launched in late 2022, most SaaS companies scrambled to add AI features.

Government 115

Government Legal Engineering Growth 115

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This is your host, Sophie Boni, VP marketing at VC Firm GTMfund, and our media brand here GTMnow I am joined today by a very special guest.

GTM 103

GTM Engineering Growth X-functional 103

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 83

GTM Pitch Up-sell Contact 83

Sales Hacker

MAY 13, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Our launch was eaten by Google in every way. But there was something else going on also which was throw in the mobile smartphone.

GTM 72

GTM Engineering Start-ups Growth 72

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 71

GTM Represent Legal Go To Market 71

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. They now consistently get 4,000 views per video, which is very strong for a B2B channel.

B2B 79

B2B GTM Cross-sell Education 79

Sales Hacker

FEBRUARY 4, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So my company Operators Guild or the community is launching its 21st chapter. What go to market creates for metrics.

GTM 84

GTM Finance Cross-sell X-functional 84

Sales Hacker

JULY 8, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. One was we built out our own go to market stack. Native rep first platforms.

GTM 79

GTM Sales CRM Start-ups 79

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Consider a B2B sales team using an agentic workflow to manage follow-ups with prospective customers. The result: lower costs, faster innovation, and a competitive edge that others cant match.

Strategize 124

Strategize Finance Prospecting Follow-up 124

SaaStr

JUNE 13, 2025

Looking at enterprise Gen AI startups in their first year, we’re seeing a complete transformation of what “normal” B2B growth looks like. Bottom quartile VC-backed AI B2B companies are hitting $1.2M The median enterprise AI company now reaches $2.1M

Contract 69

Contract B2B Growth Drivers/motivators 69

SaaStr

JUNE 23, 2025

ChatGPT launched in November 2022. By early 2024, every serious B2B company had access to the same foundational AI capabilities through APIs that cost pennies on the dollar. You have a talent (and vision) problem. The 18-Month “Let’s See” Window Has Closed Let’s be brutally honest about the timeline here.

Product 69

Product Engineering Launch Growth 69

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter?

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. Sean is the founder of Qualified and AI pipeline automation platform for B2B companies.

GTM 66

GTM X-functional Start-ups Go To Market 66

Martech

MAY 14, 2025

.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny.

GTM 94

GTM Finance Gambling Government 94

Sales Hacker

JULY 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Recommendations The Evidence Gap Report This report unpacks the findings from 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

GTM 97

GTM Go To Market Growth Trust 97

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. I just got to work on these deals.

GTM 64

GTM Sales Pipeline Technology 64