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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Experts have been discussing brand building as the future of B2B marketing for some time. Too much B2B marketing is diluted, repurposed offers.

Pipeline 113
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Pipeline 360 launches new display advertising platform

Martech

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Pipeline 101
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Flood Your B2B Pipeline: Fix Your Lead Generation B2B

Iannarino

Struggling to book meetings? Its time to fix your broken lead generation B2B strategy before your sales team quits. Drowning in bad leads? Keep reading!

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Pipeliner Concepts—Common Lists

Sales Pop!

Next in our series on Pipeliner concepts, let’s explore Common Lists. The Pipeliner CRM Common Lists are another first for Pipeliner CRM, and no other vendor has anything like them. Because Pipeliner features are so flexible, Account Hierarchy is not limited in its use. We’re not having physical meetings.

Pipeline 245
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The Rise of Techno-Brutes and the Regression of B2B Sales

Iannarino

There are many problems plaguing B2B sales organizations, but the one that garners the most attention relates to how buyers buy. The proof is the number of salespeople who get a first meeting and cannot acquire a second one. More evidence is the number of opportunities in your pipeline that are old enough to get a driver’s license.

B2B 278
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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. This is a major opportunity for B2B marketers.

B2B 126
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How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Forget A-tier prospects. Budget Authority : 78% have direct purchasing power or significant influence Company Scale : Average revenue $50M+, with 27% at Enterprise ($40M+ ARR) Decision Speed : 60% faster sales cycles compared to other B2B channels Deal Value : 3.2x