Remove B2B Remove Pipeline Remove Price
article thumbnail

How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Experts have been discussing brand building as the future of B2B marketing for some time. Too much B2B marketing is diluted, repurposed offers.

article thumbnail

83% Percent of You Haven’t Gotten AI SDRs to Work … Yet

SaaStr

AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games). Tons of B2B companies deploying AI SDRs already, but few deals closed so far. But is it working yet, these AI SDRs?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Strategies to Shorten Your Sales Cycle

Veloxy

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Automation keeps deals flowing through the sales pipeline more quickly by taking care of repetitive tasks.

article thumbnail

B2B vs. B2C Sales: 5 Key Strategy Differences

RingDNA

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C
article thumbnail

Frequently Asked Questions About the B2B Buyer’s Journey and Sales Cycle

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B
article thumbnail

How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. In B2B sales randomness is the enemy of effectiveness.

B2B
article thumbnail

GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. Companies need to adjust their pipeline management, forecasting, and cash flow planning accordingly.

GTM