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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. The message is clear: The Age of AI isn’t coming—it’s here.

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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

Could ChatGPT simulate a full-scale marketing and sales strategy for a B2B SaaS platform? First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. Add high-level MQL and SQL tracking so we can simulate the difference between marketing and sales activities.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

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Building a customer journey sales funnel that actually works, insights from a sales pro

Hubspot

SQL conversion rate show what’s possible when the journey is built right. SQL conversion rate. SQL conversion rate What matters most: I focus on why now , not why us. to 8.9%, and my call-to-SQL ratio jumped past 69%. Meeting-to-SQL rate. Evaluation: I provide tailored proof, like case studies, benchmarks, and ROI.

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The Ultimate Guide to Building a Lead List

Hubspot

If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1. For instance, I remember one sales role I had where B2B list building was a very manual, research-intensive process. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

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Advanced analytics techniques to measure PPC

Search Engine Land

For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won. Whatever your vertical, your CRM should be set up to capture data that allows you to segment your users into buckets with different values.

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Data-Driven Forecasting and Budget Justification – A CMO’s Guide to Speaking the CFO’s Language (Part 2)

Heinz Marketing

Funnel Conversion Modeling Track your end-to-end funnel metrics and calculate: Metric Example Rate MQL → SQL ~30% SQL → Opportunity 60% Opportunity → Closed-Won 20–30% Start with your top-line goal (e.g., $X Here’s how to take your forecasting game to the next level. Use them to inform your strategy, not define your success.

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