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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

B2B 150
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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.

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How to Master the Virtual Event Experience

Heinz Marketing

Nearly 9 in 10 B2B professionals have increased the number of virtual events that their organization either hosts or is a part of has increased in the last 90 days. To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. Experience drives demand.

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The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment. In today’s B2B marketing world, this is unacceptable. Planning should align tightly with the strategic objectives and goals. Apptio measures strategic KPIs and marketing performance metrics in 5 big major categories.

Finance 67
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers?

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Clients 27